Dermatology & Laser Surgery Center
dermatology · Houston, TX
WordPress · Divi — live capture About the practice
Dermatology & Laser Surgery Center is a dermatologist practice serving Houston and the greater Houston metro.
Social presence
Reviews & directory listings
Key pages on the site
ElectiveIndex™ Certified Snapshot
An independent, machine-collected audit of this practice’s live web presence — captured at a single moment in time.
Compiled from public Google, web-crawl, Lighthouse & social data by ElectiveIndex, a Medical Advertising Agency property.
Overview
Dermatology & Laser Surgery Center, online — the full picture.
Dermatology & Laser Surgery Center is a dermatology practice in Houston, TX, with 335 Google reviews at 4.7★. The clearest measurable gap is mobile site speed (47/100).
For the patient
Real reviews, verified credentials, who’s actually established.
For the doctor
Where you rank, and the gaps we fix.
For the marketing team
Exactly what the leaders do to win.
01AI search visibility — what Claude recommends
Claude names this practice for 1 of the money procedure.
When a patient asks Claude (with live web search) for a plastic surgeon in Houston, it cites this practice once across our queries — best position #1. AI search is the fastest-growing patient-referral channel and the one with the least competition. These are the procedures it recommends them for:
Also winning AI search in this market
Source: ChatGPT and Claude, both with live web search — the same grounded answers patients get, not training-data guesses. Queried across the Houston metro on the money procedures.
Claude already cites Dermatology & Laser Surgery Center for 1 procedure — the work is to widen that lead and lock in citations before competitors catch up, while AI search is still uncontested.
Make the practice citable in AI search — llms.txt, entity schema, citable content, AI-visibility report.
Fix this02Social reach
The social profiles we found.
3 public profiles detected at audit time.
05What the site actually ranks for
5,583 ranked keywords, by search intent.
16% of this traffic is local or procedure searches — the part that books patients in Houston.
Intent tags separate total SEO footprint from local booking demand.
The full keyword map
All 5,583 keywords — yours and every competitor’s. Click to win it.
Every term, every rival, exactly where the money sits in Houston.
06What’s working
What this practice already has going for it.
- 4.7★ across 335 Google reviews
07Organic search vs. the Google map pack
Where Dermatology & Laser Surgery Center ranks — organic search vs. the local map pack.
Dermatology & Laser Surgery Center isn't surfacing in the map pack for these searches yet, and the organic website barely ranks — wide-open room to climb.
08Site speed & Core Web Vitals
Site speed is reasonable, with clear room to improve.
Google’s Lighthouse scores the site 0–100 and speed is a confirmed ranking factor — we fix it. On mobile the site scores 53/100 for performance — the main area to address — alongside 92/100 SEO and 96/100 best-practices.
How long until the biggest thing on screen — usually the hero image — finishes loading. Good is under 2.5s.Learn more →
How long until the very first text or image appears, so the page feels like it’s working. Good is under 1.8s.Learn more →
How much the page jumps around as it loads (the annoying shift when a button moves under your thumb). Good is under 0.1.Learn more →
How long the page is frozen and can’t respond to taps while background code runs. Good is under 200ms.Learn more →
At 53/100 on mobile and a 10.4 s largest-paint, the site is slow enough that both Google and patients feel it. Speed is a confirmed ranking factor and a direct booking-rate lever — every second of load time costs consults.
Core Web Vitals remediation — caching, image compression, lazy-loading, deferred scripts.
Fix this09Local visibility — live geo-grid
Their map pack, mapped — top-10 across 10.2% of the metro.
We ran “dermatologist” from 49 GPS points across the metro and recorded the practice’s local-pack rank at each. The result, in one picture: top-3 in 8.2% of the area and top-10 in 10.2%, strongest around 1802 Binz St Ste 500 and tapering toward the edges of the metro.
10Google Business Profile
The Google Business Profile.
The free listing behind the map pack — for a local practice, the single most valuable thing to get right.
What the listing has
The opportunity — squeeze more reach
The profile is claimed and well-rated; the reach left on the table is in the parts most practices ignore:
- Only 1 category listed — the market’s leaders run 3–5 (one primary + secondaries). Each category is another set of searches you can surface for.
- Google Posts: most practices post zero. Weekly posts are a freshness signal the 3-pack rewards — free real estate on your listing.
- Seed the Q&A: you write the questions and the answers, so a patient’s first impression is your message, not a competitor’s.
- Services & booking on the profile — let patients book without ever leaving Google.
We rebuild the profile to the standard the market leaders hit — categories, posts, Q&A, services, photos.
Dermatology & Laser Surgery Center sits behind Lift Plastic Surgery and others in the local 3-pack — the box that takes most of the clicks and calls. The Business Profile, review volume, and citation consistency are exactly what move a practice up it.
Rebuild the Google Business Profile to the standard the market leaders hit — categories, services, posts, Q&A, photos.
Fix thisMake NAP consistent and present across the directories that feed local rankings — clean what's wrong, build what's missing.
Fix this11Under the hood — how it’s built
The technology behind the results.
The site publishes 273 URLs in its sitemap. The signals that tell Google what this site is.
Built on WordPress.
No structured data detected.
<title> Houston Dermatologist | Dermatology Specialists in Houston meta At Houston's Dermatology & Laser Surgery Center, our team of experts performs cos… H1×1 · H2×7 · H3× · canonical ✓ · robots ✓ What this site tells Google in code.
Schema tells Google and AI what this practice is — we make sure it says the right thing.
We run this technical X-ray across thousands of pages at once.
13The full sitemap
273 pages on the site.
Every page Google can rank — the more pages, the more ways to get found.
The master list every site hands Google so it can index every page.
One address = one page. This sitemap holds 273; most local practices have 15–40.
A page built to rank in one town — “Tummy Tuck in Bellaire.”
Your competitors have more pages — here’s the page count, by type.
14The bottom line
The whole picture, four ways.
Everything we found, distilled — how we’d brief a strategy meeting on this practice in thirty seconds.
- Established reviews
- 4.7★ / 335 reviews
- Mobile performance 47/100
- Thin organic rankings
- Lift front-end performance
- Convert authority into organic rankings
- Claim more map-pack terms
- Faster, better-linked competitor sites
15The opportunities
Where to focus next.
The moves that compound what's already working.
The homepage carries no rich schema markup. Adding it makes pages eligible for star ratings, FAQ drop-downs and richer local/map results — a fast, mechanical win that also helps AI engines read the site.
Local-pack reach is thin — top-10 across only 10.2% of the metro, averaging #6. Profile completeness, categories, review velocity and citation consistency are exactly what move a practice up the 3-pack.
Mobile performance is 53/100 — usually the hero image plus render-blocking assets. A focused fix raises it without a rebuild, and speed feeds both Google rankings and booking conversions.
★The verdict
The bottom line.
Dermatology & Laser Surgery Center shows developing search authority and a developing map-pack position. The clearest opportunity is mobile performance (47/100).
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This is independent research, not our website. ElectiveIndex is a market-research tool published by Medical Advertising Agency. We are not affiliated with, endorsed by, or working for Dermatology & Laser Surgery Center, Dermatology & Laser Surgery Center, or any practice profiled here. Every figure is compiled from public sources (Google, the live website, and public social profiles).
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