Steely Plastic Surgery
plastic surgeon · Houston, TX
WordPress · Divi · Cloudflare — live capture Contact & location
Richmond Tower, 3411 Richmond Ave #300, Houston, TX 77046
About the practice
Steely Plastic Surgery is a plastic surgeon practice serving Houston and the greater Houston metro.
Social presence
Reviews & directory listings
Key pages on the site
ElectiveIndex™ Certified Snapshot
An independent, machine-collected audit of this practice’s live web presence — captured at a single moment in time.
Compiled from public Google, web-crawl, Lighthouse & social data by ElectiveIndex, a Medical Advertising Agency property.
Overview
Steely Plastic Surgery, online — the full picture.
Steely Plastic Surgery is a plastic-surgery practice in Houston, TX, with 88 Google reviews at 4.7★. The site is technically sound.
For the patient
Real reviews, verified credentials, who’s actually established.
For the doctor
Where you rank, and the gaps we fix.
For the marketing team
Exactly what the leaders do to win.
01AI search visibility — what ChatGPT recommends
ChatGPT names this practice for 6 of the money procedures.
When a patient asks ChatGPT (with live web search) for a plastic surgeon in Houston, it cites this practice 6 times across our queries — best position #1. AI search is the fastest-growing patient-referral channel and the one with the least competition. These are the procedures it recommends them for:
Also winning AI search in this market
Source: ChatGPT and Claude, both with live web search — the same grounded answers patients get, not training-data guesses. Queried across the Houston metro on the money procedures.
ChatGPT already cites Steely Plastic Surgery for 6 procedures — the work is to widen that lead and lock in citations before competitors catch up, while AI search is still uncontested.
Make the practice citable in AI search — llms.txt, entity schema, citable content, AI-visibility report.
Fix this02Social reach
The social profiles we found.
3 public profiles detected at audit time.
06What’s working
What this practice already has going for it.
- 4.7★ across 88 Google reviews
- Structured schema markup (AggregateRating, ImageObject, Organization)
08Site speed & Core Web Vitals
Site speed is reasonable, with clear room to improve.
Google’s Lighthouse scores the site 0–100 and speed is a confirmed ranking factor — we fix it. On mobile the site scores 52/100 for performance — the main area to address — alongside 85/100 SEO and 96/100 best-practices.
How long until the biggest thing on screen — usually the hero image — finishes loading. Good is under 2.5s.Learn more →
How long until the very first text or image appears, so the page feels like it’s working. Good is under 1.8s.Learn more →
How much the page jumps around as it loads (the annoying shift when a button moves under your thumb). Good is under 0.1.Learn more →
How long the page is frozen and can’t respond to taps while background code runs. Good is under 200ms.Learn more →
At 52/100 on mobile and a 18.5 s largest-paint, the site is slow enough that both Google and patients feel it. Speed is a confirmed ranking factor and a direct booking-rate lever — every second of load time costs consults.
Core Web Vitals remediation — caching, image compression, lazy-loading, deferred scripts.
Fix this10Google Business Profile
The Google Business Profile.
The free listing behind the map pack — for a local practice, the single most valuable thing to get right.
What the listing has
The opportunity — squeeze more reach
The profile is claimed and well-rated; the reach left on the table is in the parts most practices ignore:
- Only 1 category listed — the market’s leaders run 3–5 (one primary + secondaries). Each category is another set of searches you can surface for.
- Google Posts: most practices post zero. Weekly posts are a freshness signal the 3-pack rewards — free real estate on your listing.
- Seed the Q&A: you write the questions and the answers, so a patient’s first impression is your message, not a competitor’s.
- Services & booking on the profile — let patients book without ever leaving Google.
We rebuild the profile to the standard the market leaders hit — categories, posts, Q&A, services, photos.
Steely Plastic Surgery sits behind Lift Plastic Surgery and others in the local 3-pack — the box that takes most of the clicks and calls. The Business Profile, review volume, and citation consistency are exactly what move a practice up it.
Rebuild the Google Business Profile to the standard the market leaders hit — categories, services, posts, Q&A, photos.
Fix thisMake NAP consistent and present across the directories that feed local rankings — clean what's wrong, build what's missing.
Fix this11Under the hood — how it’s built
The technology behind the results.
The site publishes 661 URLs in its sitemap. The signals that tell Google what this site is.
Built on WordPress.
Entity markup present.
<title> Plastic Surgery in Houston, TX | Steely Plastic Surgery meta Steely Plastic Surgery in Houston specializes in plastic surgery procedures, like breast a… H1×1 · H2×9 · H3× · canonical ✓ · robots ✓ What this site tells Google in code.
Schema tells Google and AI what this practice is — we make sure it says the right thing.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.drsteely.com/#organization",
"name": "Steely Plastic Surgery",
"logo": {
"@type": "ImageObject",
"@id": "https://www.drsteely.com/#logo",
"url": "https://www.drsteely.com/wp-content/uploads/2021/09/steelyLogo-300px.png",
"contentUrl": "https://www.drsteely.com/wp-content/uploads/2021/09/steelyLogo-300px.png",
"caption": "Dr. Steely",
"inLanguage": "en-US",
"width": "300",
"height": "150"
}
},
{
"@type": "WebSite",
"@id": "https://www.drsteely.com/#website",
"url": "https://www.drsteely.com",
"name": "Dr. Steely",
"publisher": {
"@id": "https://www.drsteely.com/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.drsteely.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://www.drsteely.com/#webpage",
"url": "https://www.drsteely.com/",
"name": "Plastic Surgery in Houston, TX | Steely Plastic Surgery",
"datePublished": "2013-02-26T20:12:42+00:00",
"dateModified": "2026-05-13T08:38:09+00:00",
"about": {
"@id": "https://www.drsteely.com/#organization"
},
"isPartOf": {
"@id": "https://www.drst
…Rich results this markup earns
Missing — each is a result feature left on the table
- FAQPageexpandable FAQ drop-down in the result
- Physiciandoctor knowledge panel
- MedicalBusinessmedical-entity panel + AI grounding
- MedicalClinicmedical-entity panel + AI grounding
- Serviceindividual procedure / service listings
Richest structured data of any practice in this market — every rich-result feature is markup-ready.
We run this technical X-ray across thousands of pages at once.
13The full sitemap
661 pages on the site.
Every page Google can rank — the more pages, the more ways to get found.
The master list every site hands Google so it can index every page.
One address = one page. This sitemap holds 661; most local practices have 15–40.
A page built to rank in one town — “Tummy Tuck in Bellaire.” This site has 1.
Your competitors have more pages — here’s the page count, by type.
14The bottom line
The whole picture, four ways.
Everything we found, distilled — how we’d brief a strategy meeting on this practice in thirty seconds.
- Established reviews
- 4.7★ / 88 reviews
- Thin organic rankings
- Convert authority into organic rankings
- Claim more map-pack terms
- Faster, better-linked competitor sites
15The opportunities
Where to focus next.
The moves that compound what's already working.
Mobile performance is 52/100 — usually the hero image plus render-blocking assets. A focused fix raises it without a rebuild, and speed feeds both Google rankings and booking conversions.
★The verdict
The bottom line.
Steely Plastic Surgery shows developing search authority and a developing map-pack position. The fundamentals are sound; the win is converting authority into top rankings.
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This is independent research, not our website. ElectiveIndex is a market-research tool published by Medical Advertising Agency. We are not affiliated with, endorsed by, or working for Steely Plastic Surgery, Steely Plastic Surgery, or any practice profiled here. Every figure is compiled from public sources (Google, the live website, and public social profiles).
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