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Practice dossier · Dermatologist · Jacksonville, FL

Coastal Dermatology & Medspa

dermatology · Jacksonville, FL

★ 4.7 · 883 reviews Multi-provider group
coastaldermatologyjax.com
Coastal Dermatology & Medspa — Coastal Dermatology & Medspa website homepage (Jacksonville, FL) Click to visit live site
WordPress · Divi · Cloudflare — live capture

Contact & location

2804 St Johns Bluff Rd S Ste 109, Jacksonville, FL 32246

+1904-727-9123

Google Business Profile

About the practice

Coastal Dermatology & Medspa is a dermatologist practice serving Jacksonville and the greater Jacksonville metro.

EI

ElectiveIndex™ Certified Snapshot

An independent, machine-collected audit of this practice’s live web presence — captured at a single moment in time.

Data collectedJuly 4, 2026
Snapshot time2:30 PM ET
Certificate IDEI-CDM-20260704

Compiled from public Google, web-crawl, Lighthouse & social data by ElectiveIndex, a Medical Advertising Agency property.

Overview

Coastal Dermatology & Medspa, online — the full picture.

Coastal Dermatology & Medspa is a dermatology practice in Jacksonville, FL, with 883 Google reviews at 4.7★. It holds the #27 backlink profile in the market (155 referring domains). The site is technically sound.

For the patient

Real reviews, verified credentials, who’s actually established.

For the doctor

Where you rank, and the gaps we fix.

For the marketing team

Exactly what the leaders do to win.

Jump to any section

01AI search visibility — what ChatGPT and Claude recommend

ChatGPT and Claude name this practice for 3 of the money procedures.

When a patient asks ChatGPT and Claude (with live web search) for plastic surgery in Jacksonville, they cite this practice 4 times across our queries — best position #3. AI search is the fastest-growing patient-referral channel and the one with the least competition. These are the procedures it recommends them for:

botoxcosmetic dermatologistliposuction

Source: ChatGPT and Claude, both with live web search — the same grounded answers patients get, not training-data guesses. Queried across the Jacksonville metro on the money procedures.

The FixAI visibility

ChatGPT and Claude already cite Coastal Dermatology & Medspa for 3 procedures — the work is to widen that lead and lock in citations before competitors catch up, while AI search is still uncontested.

What we’d do about it
AI Visibility (GEO)$850one-time

Make the practice citable in AI search — llms.txt, entity schema, citable content, AI-visibility report.

Fix this

02Social reach

The social profiles we found.

3 public profiles detected at audit time.

05What the site actually ranks for

963 ranked keywords, by search intent.

46% of this traffic is local or procedure searches — the part that books patients in Jacksonville.

The largest non-local keyword by estimated traffic is “hair thinning dermatologist” — 110,000 searches/mo, ranked #27, tagged generic.
KeywordSearches/moPosIntent
dermal fillers near me8,100#28Local intent
rf microneedling near me4,400#8Local intent
jacksonville dermatologist4,400#16Local intent
dermatologist jacksonville fl4,400#17Local intent
dermatologists jacksonville4,400#19Local intent
pdo threads near me2,400#16Local intent
botox deals near me2,400#30Local intent
skin tightening near me1,900#6Local intent
botox specials1,600#8Procedure
botox jacksonville fl1,600#24Local intent
radiofrequency skin tightening near me1,000#11Local intent
dermal fillers jacksonville fl1,000#12Local intent
laser hair removal jacksonville1,000#22Local intent
laser hair removal jacksonville fl1,000#22Local intent

Intent tags separate total SEO footprint from local booking demand.

The full keyword map

All 963 keywords — yours and every competitor’s. Click to win it.

Every term, every rival, exactly where the money sits in Jacksonville.

855-905-0969Get the full keyword reportFree walkthrough · no obligation

06What’s working

What this practice already has going for it.

155referring domains — #27 in market
4.7★Google rating · 883 reviews
71pages in the sitemap
20.4%metro top-10 in the map pack
  • 155 referring domains — the #27 backlink profile in the market
  • 4.7★ across 883 Google reviews
  • Structured schema markup (BreadcrumbList, EntryPoint, GeoCoordinates)

07Organic search vs. the Google map pack

Where Coastal Dermatology & Medspa ranks — organic search vs. the local map pack.

Coastal Dermatology & Medspa hits #9 in the map pack at its strongest location — but that's proximity to one office, not metro reach. Across the metro the website peaks at #5 organically, and organic is the visibility that travels beyond the immediate area. The geo-grid below shows the real metro coverage.

Organic web results — ranked metro-wide — the race that travels
liposuction#5
Map pack — best rank by location — proximity, not reach
facelift#9liposuction#16botox#19

08Site speed & Core Web Vitals

Site speed is reasonable, with clear room to improve.

Google’s Lighthouse scores the site 0–100 and speed is a confirmed ranking factor — we fix it. On mobile the site scores 60/100 for performance — the main area to address — alongside 92/100 SEO and 73/100 best-practices.

LCPLargest Contentful Paint

How long until the biggest thing on screen — usually the hero image — finishes loading. Good is under 2.5s.Learn more →

FCPFirst Contentful Paint

How long until the very first text or image appears, so the page feels like it’s working. Good is under 1.8s.Learn more →

CLSCumulative Layout Shift

How much the page jumps around as it loads (the annoying shift when a button moves under your thumb). Good is under 0.1.Learn more →

TBTTotal Blocking Time

How long the page is frozen and can’t respond to taps while background code runs. Good is under 200ms.Learn more →

The FixSite speed

At 60/100 on mobile and a 19.7 s largest-paint, the site is slow enough that both Google and patients feel it. Speed is a confirmed ranking factor and a direct booking-rate lever — every second of load time costs consults.

What we’d do about it
Site Speed$900one-time

Core Web Vitals remediation — caching, image compression, lazy-loading, deferred scripts.

Fix this

09Local visibility — live geo-grid

Their map pack, mapped — top-10 across 20.4% of the metro.

We ran “dermatologist” from 49 GPS points across the metro and recorded the practice’s local-pack rank at each. The result, in one picture: top-3 in 10.2% of the area and top-10 in 20.4%, strongest around 2804 St Johns Bluff Rd S Ste 109 and tapering toward the edges of the metro.

#12–34–56–1011–20not ranked
10.2%of area in the top 3
20.4%of area in the top 10
#6.7average rank where shown

10Google Business Profile

The Google Business Profile.

The free listing behind the map pack — for a local practice, the single most valuable thing to get right.

What the listing has

883reviews
4.7★rating
photos
1categories
claimed & verified
Plastic surgeon

The opportunity — squeeze more reach

The profile is claimed and well-rated; the reach left on the table is in the parts most practices ignore:

  • Only 1 category listed — the market’s leaders run 3–5 (one primary + secondaries). Each category is another set of searches you can surface for.
  • Google Posts: most practices post zero. Weekly posts are a freshness signal the 3-pack rewards — free real estate on your listing.
  • Seed the Q&A: you write the questions and the answers, so a patient’s first impression is your message, not a competitor’s.
  • Services & booking on the profile — let patients book without ever leaving Google.

We rebuild the profile to the standard the market leaders hit — categories, posts, Q&A, services, photos.

The FixThe map pack

Coastal Dermatology & Medspa sits behind Northeast Florida Plastic Surgery Center - Dr. Eric Weiss and others in the local 3-pack — the box that takes most of the clicks and calls. The Business Profile, review volume, and citation consistency are exactly what move a practice up it.

What we’d do about it
GBP Rescue$750one-time

Rebuild the Google Business Profile to the standard the market leaders hit — categories, services, posts, Q&A, photos.

Fix this
Citation Cleanup$600one-time

Make NAP consistent and present across the directories that feed local rankings — clean what's wrong, build what's missing.

Fix this

11Under the hood — how it’s built

The technology behind the results.

The site publishes 71 URLs in its sitemap. The signals that tell Google what this site is.

Framework
WordPress Divi Cloudflare

Built on WordPress.

Structured data (schema)
BreadcrumbListEntryPointGeoCoordinatesImageObjectListItemMedicalClinicOpeningHoursSpecificationOrganizationPostalAddressPropertyValueSpecificationReadActionSearchAction

Entity markup present.

Homepage signals <title> Dermatologist Near Jacksonville, FL | Coastal Derm &amp; Medspa meta Discover the Jacksonville dermatology clinic trusted for glowing, healthy skin. Personaliz… H1×1 · H2×13 · H3× · canonical ✓ · robots ✓
Schema analysis

What this site tells Google in code.

Schema tells Google and AI what this practice is — we make sure it says the right thing.

coastaldermatologyjax.com · JSON-LD · 3 blocks
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://coastaldermatologyjax.com/",
      "url": "https://coastaldermatologyjax.com/",
      "name": "Dermatologist Near Jacksonville, FL | Coastal Derm & Medspa",
      "isPartOf": {
        "@id": "https://coastaldermatologyjax.com/#website"
      },
      "about": {
        "@id": "https://coastaldermatologyjax.com/#organization"
      },
      "datePublished": "2021-05-17T21:33:27+00:00",
      "dateModified": "2026-06-30T18:58:04+00:00",
      "description": "Discover the Jacksonville dermatology clinic trusted for glowing, healthy skin. Personalized treatments designed for every skin type and concern.",
      "breadcrumb": {
        "@id": "https://coastaldermatologyjax.com/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://coastaldermatologyjax.com/"
          ]
        }
      ]
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://coastaldermatologyjax.com/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://coastaldermatologyjax.com/#website",
      "url": "https://coastaldermatologyjax.com/",
      "name": "Coastal Dermatology &amp; Medspa",
      "description": "Quality Care in a Conveni
  …

Rich results this markup earns

BreadcrumbListMedicalClinicOrganization

Missing — each is a result feature left on the table

  • AggregateRatinggold star rating shown in the blue link
  • Reviewreview snippets under the result
  • FAQPageexpandable FAQ drop-down in the result
  • Physiciandoctor knowledge panel
  • MedicalBusinessmedical-entity panel + AI grounding

Richest structured data of any practice in this market — every rich-result feature is markup-ready.

We run this technical X-ray across thousands of pages at once.

The FixOn-page SEO & structured data

We sharpen titles, schema, and internal links so the site earns rich results and climbs the organic rankings.

What we’d do about it
SEO Dial-In$700one-time

On-page + technical SEO — titles, meta, schema, heading structure, sitemap, internal links.

Fix this

12Inbound links — who vouches for this site

155 websites link here.

What is an inbound link? When another website links to this one, Google counts it as a vote of confidence — and the more authoritative and relevant the linking site, the more that vote counts. Links are one signal Google weighs — but not the whole story: a site can carry plenty of them and still rank mid-pack if its map presence, reviews, or speed lag. They move the needle most when the rest is already in place. Here are the highest-authority sites pointing to it.

Pulling, scoring and (where needed) building this kind of authority is core to what we do — the strongest, most relevant links are the ones that move rankings and are hardest for competitors to match.

13The full sitemap

71 pages on the site.

Every page Google can rank — the more pages, the more ways to get found.

Sitemap

The master list every site hands Google so it can index every page.

URL

One address = one page. This sitemap holds 71; most local practices have 15–40.

Location landing page

A page built to rank in one town — “Tummy Tuck in Southside.” This site has 3.

Your competitors have more pages — here’s the page count, by type.

blog posts
9
procedure pages
21
other pages
27
contact
2
about & info
9
location pages
3
First 50 of 71 URLsscroll ↓
blog https://coastaldermatologyjax.com/blog/welcome-to-our-new-website/ blog https://coastaldermatologyjax.com/blog/a-guide-to-skin-self-checks-you-cant-ignore/ blog https://coastaldermatologyjax.com/blog/dermatologist-approved-tips-for-sun-safe-skin-all-summer-long/ procedures https://coastaldermatologyjax.com/blog/teen-acne-treatments-a-dermatologists-guide-for-back-to-school/ blog https://coastaldermatologyjax.com/blog/managing-dry-winter-skin-in-a-coastal-climate-a-guide-created-by-dermatologists/ blog https://coastaldermatologyjax.com/blog/why-is-my-skin-angry-in-spring-a-guide-to-seasonal-rashes/ blog https://coastaldermatologyjax.com/blog/the-90-day-glow-up-a-countdown-to-your-best-skin-ever/ other https://coastaldermatologyjax.com/ other https://coastaldermatologyjax.com/resources/blog/ contact https://coastaldermatologyjax.com/contact/thank-you/ other https://coastaldermatologyjax.com/privacy-policy/ other https://coastaldermatologyjax.com/book-now/ other https://coastaldermatologyjax.com/book-now/thanks/ about https://coastaldermatologyjax.com/about/providers/sanjiva-goyal-md/ about https://coastaldermatologyjax.com/about/providers/tania-hanania/ other https://coastaldermatologyjax.com/general-dermatology/eczema/ other https://coastaldermatologyjax.com/general-dermatology/growths/ procedures https://coastaldermatologyjax.com/general-dermatology/growths/cysts-and-lipomas/ other https://coastaldermatologyjax.com/general-dermatology/infections/ other https://coastaldermatologyjax.com/general-dermatology/psoriasis/ other https://coastaldermatologyjax.com/general-dermatology/rashes/ other https://coastaldermatologyjax.com/general-dermatology/rosacea/ locations https://coastaldermatologyjax.com/locations/jacksonville-fl/ other https://coastaldermatologyjax.com/resources/ other https://coastaldermatologyjax.com/resources/new-patients/ other https://coastaldermatologyjax.com/resources/testimonials/ other https://coastaldermatologyjax.com/general-dermatology/alopecia/ other https://coastaldermatologyjax.com/general-dermatology/growths/moles-and-warts/ other https://coastaldermatologyjax.com/general-dermatology/acne/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/botox/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/chemical-peels/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/dermaplaning/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/facials/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/ipl-photo-facial/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/laser-treatments/laser-hair-removal/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/laser-treatments/tattoo-removal/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/microneedling/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/skin-resurfacing/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/skin-tightening/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/vfr/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/vascular-reduction/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/vaser-liposuction/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/dermal-fillers/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/rf-microneedling/ other https://coastaldermatologyjax.com/general-dermatology/srt-superficial-radiation-therapy/ locations https://coastaldermatologyjax.com/locations/ about https://coastaldermatologyjax.com/about/providers/kaitlyn-johnson-pa/ other https://coastaldermatologyjax.com/resources/specials/ procedures https://coastaldermatologyjax.com/aesthetic-treatments/hydrafacial/

14The bottom line

The whole picture, four ways.

Everything we found, distilled — how we’d brief a strategy meeting on this practice in thirty seconds.

Strengths
  • #27 backlinks in market
  • 4.7★ / 883 reviews
Weaknesses
  • Organic rankings have room to grow
Opportunities
  • Convert authority into organic rankings
  • Claim more map-pack terms
Threats
  • Faster, better-linked competitor sites

15The opportunities

Where to focus next.

The moves that compound what's already working.

01

Local-pack reach is thin — top-10 across only 20.4% of the metro, averaging #6.7. Profile completeness, categories, review velocity and citation consistency are exactly what move a practice up the 3-pack.

The verdict

The bottom line.

Coastal Dermatology & Medspa shows developing search authority and a developing map-pack position. The fundamentals are sound; the win is converting authority into top rankings.

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This is independent research, not our website. ElectiveIndex is a market-research tool published by Medical Advertising Agency. We are not affiliated with, endorsed by, or working for Coastal Dermatology & Medspa, Coastal Dermatology & Medspa, or any practice profiled here. Every figure is compiled from public sources (Google, the live website, and public social profiles).