Richmond Dermatology
dermatology · Richmond, VA
Click to visit live site About the practice
Richmond Dermatology is a doctor practice serving Richmond and the greater Richmond metro.
Social presence
Reviews & directory listings
Key pages on the site
ElectiveIndex™ Certified Snapshot
An independent, machine-collected audit of this practice’s live web presence — captured at a single moment in time.
Compiled from public Google, web-crawl, Lighthouse & social data by ElectiveIndex, a Medical Advertising Agency property.
Overview
Richmond Dermatology, online — the full picture.
Richmond Dermatology is a dermatology practice in Richmond, VA, with 912 Google reviews at 4.6★. It holds the #159 backlink profile in the market (70 referring domains). The site is technically sound.
For the patient
Real reviews, verified credentials, who’s actually established.
For the doctor
Where you rank, and the gaps we fix.
For the marketing team
Exactly what the leaders do to win.
01AI search visibility — what ChatGPT recommends
ChatGPT names this practice for 1 of the money procedure.
When a patient asks ChatGPT (with live web search) for plastic surgery in Richmond, it cites this practice once across our queries — best position #4. AI search is the fastest-growing patient-referral channel and the one with the least competition. These are the procedures it recommends them for:
Also winning AI search in this market
Source: ChatGPT and Claude, both with live web search — the same grounded answers patients get, not training-data guesses. Queried across the Richmond metro on the money procedures.
ChatGPT already cites Richmond Dermatology for 1 procedure — the work is to widen that lead and lock in citations before competitors catch up, while AI search is still uncontested.
Make the practice citable in AI search — llms.txt, entity schema, citable content, AI-visibility report.
Fix this02Social reach
The social profiles we found.
3 public profiles detected at audit time.
03Paid advertising — Google & Meta
Richmond Dermatology is running 7 Google ads.
This is how you tell if a practice is running paid ads. Google publishes an exact ad count per website — a hard signal that they’re paying to show up. Facebook & Instagram don’t, so for Meta we can only search the public Ad Library — a lead to check, not proof. They may run none; they may run plenty. The real creatives are below.
Practices running Google ads in Richmond (Ads Transparency Center)
Google counts are exact by domain; the Meta link is a live keyword search, not a verified figure.
06What’s working
What this practice already has going for it.
- 70 referring domains — the #159 backlink profile in the market
- 4.6★ across 912 Google reviews
- Google map-pack coverage — top-10 across 30.6% of the metro
- Structured schema markup (BreadcrumbList, EntryPoint, ImageObject)
07Organic search vs. the Google map pack
Where Richmond Dermatology ranks — organic search vs. the local map pack.
Richmond Dermatology hits #17 in the map pack at its strongest location — but that's proximity to one office, not metro reach. Across the metro the website barely ranks organically, and organic is the visibility that travels beyond the immediate area. The geo-grid below shows the real metro coverage.
08Site speed & Core Web Vitals
Site speed is reasonable, with clear room to improve.
Google’s Lighthouse scores the site 0–100 and speed is a confirmed ranking factor — we fix it. On mobile the site scores 58/100 for performance — the main area to address — alongside 85/100 SEO and 96/100 best-practices.
How long until the biggest thing on screen — usually the hero image — finishes loading. Good is under 2.5s.Learn more →
How long until the very first text or image appears, so the page feels like it’s working. Good is under 1.8s.Learn more →
How much the page jumps around as it loads (the annoying shift when a button moves under your thumb). Good is under 0.1.Learn more →
How long the page is frozen and can’t respond to taps while background code runs. Good is under 200ms.Learn more →
At 58/100 on mobile and a 9.4 s largest-paint, the site is slow enough that both Google and patients feel it. Speed is a confirmed ranking factor and a direct booking-rate lever — every second of load time costs consults.
Core Web Vitals remediation — caching, image compression, lazy-loading, deferred scripts.
Fix this09Local visibility — live geo-grid
Their map pack, mapped — top-10 across 30.6% of the metro.
We ran “dermatologist” from 49 GPS points across the metro and recorded the practice’s local-pack rank at each. The result, in one picture: top-3 in 26.5% of the area and top-10 in 30.6%, strongest around 9816 Mayland Dr #100 and tapering toward the edges of the metro.
10Google Business Profile
The Google Business Profile.
The free listing behind the map pack — for a local practice, the single most valuable thing to get right.
What the listing has
The opportunity — squeeze more reach
The profile is claimed and well-rated; the reach left on the table is in the parts most practices ignore:
- Only 1 category listed — the market’s leaders run 3–5 (one primary + secondaries). Each category is another set of searches you can surface for.
- Google Posts: most practices post zero. Weekly posts are a freshness signal the 3-pack rewards — free real estate on your listing.
- Seed the Q&A: you write the questions and the answers, so a patient’s first impression is your message, not a competitor’s.
- Services & booking on the profile — let patients book without ever leaving Google.
We rebuild the profile to the standard the market leaders hit — categories, posts, Q&A, services, photos.
Richmond Dermatology sits behind Reddy Plastic Surgery and others in the local 3-pack — the box that takes most of the clicks and calls. The Business Profile, review volume, and citation consistency are exactly what move a practice up it.
Rebuild the Google Business Profile to the standard the market leaders hit — categories, services, posts, Q&A, photos.
Fix thisMake NAP consistent and present across the directories that feed local rankings — clean what's wrong, build what's missing.
Fix this11Under the hood — how it’s built
The technology behind the results.
The site publishes 396 URLs in its sitemap. The signals that tell Google what this site is.
Built on WordPress.
Entity markup present.
<title> Healthy skin for every age. - Richmond Dermatology meta (none set) H1×1 · H2×5 · H3× · canonical ✓ · robots ✓ What this site tells Google in code.
Schema tells Google and AI what this practice is — we make sure it says the right thing.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.richmonddermatology.com/",
"url": "https://www.richmonddermatology.com/",
"name": "Healthy skin for every age. - Richmond Dermatology",
"isPartOf": {
"@id": "https://www.richmonddermatology.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.richmonddermatology.com/#primaryimage"
},
"image": {
"@id": "https://www.richmonddermatology.com/#primaryimage"
},
"thumbnailUrl": "https://www.richmonddermatology.com/wp-content/uploads/2020/03/RichmondDermatology_Hero_1225x632_06-2.jpg",
"datePublished": "2018-01-12T20:33:30+00:00",
"dateModified": "2025-03-03T14:45:48+00:00",
"breadcrumb": {
"@id": "https://www.richmonddermatology.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.richmonddermatology.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.richmonddermatology.com/#primaryimage",
"url": "https://www.richmonddermatology.com/wp-content/uploads/2020/03/RichmondDermatology_Hero_1225x632_06-2.jpg",
"contentUrl": "https://www.richmonddermatology.com/wp-content/uploads/2020/03/RichmondDermatology_Hero_1225x632_06-2.jpg",
"width": 1225,
"hei
…Rich results this markup earns
Missing — each is a result feature left on the table
- AggregateRatinggold star rating shown in the blue link
- Reviewreview snippets under the result
- FAQPageexpandable FAQ drop-down in the result
- Physiciandoctor knowledge panel
- MedicalBusinessmedical-entity panel + AI grounding
Competitors with richer structured data — more rich-result markup ready than Richmond Dermatology
We run this technical X-ray across thousands of pages at once.
We sharpen titles, schema, and internal links so the site earns rich results and climbs the organic rankings.
On-page + technical SEO — titles, meta, schema, heading structure, sitemap, internal links.
Fix this12Inbound links — who vouches for this site
70 websites link here.
What is an inbound link? When another website links to this one, Google counts it as a vote of confidence — and the more authoritative and relevant the linking site, the more that vote counts. Links are one signal Google weighs — but not the whole story: a site can carry plenty of them and still rank mid-pack if its map presence, reviews, or speed lag. They move the needle most when the rest is already in place. Here are the highest-authority sites pointing to it.
Pulling, scoring and (where needed) building this kind of authority is core to what we do — the strongest, most relevant links are the ones that move rankings and are hardest for competitors to match.
13The full sitemap
396 pages on the site.
Every page Google can rank — the more pages, the more ways to get found.
The master list every site hands Google so it can index every page.
One address = one page. This sitemap holds 396; most local practices have 15–40.
A page built to rank in one town — “Tummy Tuck in Short Pump.”
Your competitors have more pages — here’s the page count, by type.
14The bottom line
The whole picture, four ways.
Everything we found, distilled — how we’d brief a strategy meeting on this practice in thirty seconds.
- #159 backlinks in market
- 4.6★ / 912 reviews
- Mobile performance 58/100
- Thin organic rankings
- Lift front-end performance
- Convert authority into organic rankings
- Claim more map-pack terms
- Faster, better-linked competitor sites
15The opportunities
Where to focus next.
The moves that compound what's already working.
Mobile performance is 58/100 — usually the hero image plus render-blocking assets. A focused fix raises it without a rebuild, and speed feeds both Google rankings and booking conversions.
★The verdict
The bottom line.
Richmond Dermatology shows developing search authority and a developing map-pack position. The fundamentals are sound; the win is converting authority into top rankings.
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This is independent research, not our website. ElectiveIndex is a market-research tool published by Medical Advertising Agency. We are not affiliated with, endorsed by, or working for Richmond Dermatology, Richmond Dermatology, or any practice profiled here. Every figure is compiled from public sources (Google, the live website, and public social profiles).
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