The Market, Mapped · July 27, 2026
Who actually wins Richmond's plastic surgery search.
Search is where Richmond patients pick a practice. This report maps every practice and ranks each by where it actually lands — Google search, the local map pack, and AI answers — measured the same way for every practice.
78 practices, plotted
Snapshot No. RVA-PS-01
Section 1 · Market overview
What this snapshot measures — and who leads Richmond.
Every plastic surgery and aesthetic practice in Richmond, placed on one map and ranked by how visible each is in online search.
78 surgical practices and 78 aesthetic businesses across Richmond metro — the West End, Short Pump, Midlothian & the county rings.
Patients pick a surgeon from search — the Google map pack, organic results, and AI answers. This records which practices actually appear.
DataForSEO, Google, a live site crawl, Lighthouse, and ChatGPT + Claude — the same method for every practice, captured July 27, 2026.
The 10 most visible practices in Richmond
- 1 Richmond Aesthetic SurgeryRichmond · ★4.9 (408) 100 2 Richmond Plastic SurgeonsRichmond · ★4.9 (1624) 79 3 Dr. Darrin M. Hubert, MDRichmond · ★4.9 (120) 73 4 Richmond Surgical ArtsRichmond · ★4.9 (298) 45 5 Matthew Bridges, MD, Facial Plastic Surgery & AestheticsMidlothian · ★5 (78) 42 6 Virginia Institute of Plastic Surgery RichmondRichmond · ★4.8 (150) 34 7 Niamtu Cosmetic Facial SurgeryMidlothian · ★4.7 (134) 32 8 Zinsser Plastic Surgery & AestheticsRichmond · ★4.8 (144) 25 9 Reddy Plastic SurgeryMidlothian · ★5 (232) 22 10 DeConti Plastic SurgeryRichmond · ★4.7 (213) 21
Section 2 · Paid advertising
8 Richmond practices are running paid ads.
On Google and Facebook / Instagram — 8 active today. Here’s the creative they’re running:
Every practice advertising — and how many ads they’re running:
MAA plans, builds and runs paid campaigns on Google, Meta and YouTube for elective-medicine practices. See how we run ads
Section 3 · The map pack
Who currently holds the Richmond map pack.
The map pack is the three listings Google pins above every website link, and it receives most of the local clicks and calls. These are the practices ranking in it in Richmond right now.
The practices ranking in the Richmond map pack — pinned above every website link. See it live →
Your biggest competitors
The seven practices owning the most Richmond map-pack territory. This is the field we move you up through.
Richmond Aesthetic Surgery
Richmond Plastic Surgeons
Dr. Darrin M. Hubert, MD
Richmond Surgical Arts
Matthew Bridges, MD, Facial Plastic Surgery & Aesthetics
Virginia Institute of Plastic Surgery Richmond
Niamtu Cosmetic Facial Surgery
Who’s winning each money procedure right now
A separate 3-pack runs for every search. Here’s who’s taking the patients for each one.
Section 4 · Where you rank, search by search
Exactly where you stand — and where the openings are.
Each row a practice, each column a real search. The number is their best local rank. Flip the switch for the organic website results.
Flip the switch to see who wins each list
The organic top six — the harder race to win
Here’s who’s actually winning the website race — and where the openings are.
The real top organic results for each search, like “richmond facelift.” Fewer local practices (green) crack this list than the map pack — it’s judged on the website, not location. The gaps you see aren’t missing data; they’re searches no local practice ranks for yet.
Section 5 · AI search assistants
When patients ask AI for a surgeon, these are the names it gives.
Patients ask ChatGPT and Claude for a surgeon. Here are the names they get. We get you on the list.
Source: ChatGPT + Claude, live web search. Click any practice for its full AI breakdown.
Want to be at the top of this page?
We move practices up grids exactly like this one.
Medical Advertising Agency wins the searches that bring patients — the map pack, the AI answers, the organic results — and builds the fast sites that turn those visitors into booked consults. It’s all we do, for elective-medicine practices. If you’re not at the top yet, that’s the job.
- Climb the map pack — reviews, profile, proximity
- Faster sites that turn visitors into consults
- Get named when patients ask AI
Section 6 · The full directory
Your competition — all 78 of them.
Every surgeon and practice in Richmond, ranked by visibility, with rating, reviews, and map-pack position. Click any name for the dossier on where it wins and where it’s exposed.
| # | Practice | Location | Reviews | Map | Visibility |
|---|---|---|---|---|---|
| 1 | Richmond | ★ 4.9 · 408 | #1 | 100.0 | |
| 2 | Richmond | ★ 4.9 · 1624 | #2 | 78.5 | |
| 3 | Richmond | ★ 4.9 · 120 | — | 73.3 | |
| 4 | Richmond | ★ 4.9 · 298 | — | 45.2 | |
| 5 | Midlothian | ★ 5 · 78 | — | 42.0 | |
| 6 | Richmond | ★ 4.8 · 150 | #1 | 33.8 | |
| 7 | Midlothian | ★ 4.7 · 134 | — | 31.9 | |
| 8 | Richmond | ★ 4.8 · 144 | #3 | 24.6 | |
| 9 | Midlothian | ★ 5 · 232 | #1 | 22.1 | |
| 10 | Richmond | ★ 4.7 · 213 | #2 | 20.5 | |
| 11 | Henrico | ★ 4.7 · 110 | — | 19.9 | |
| 12 | Richmond | ★ 4.2 · 55 | — | 19.4 | |
| 13 | Henrico | ★ 4.9 · 399 | — | 17.2 | |
| 14 | Mechanicsville | ★ 5 · 7 | #1 | 15.9 | |
| 15 | Richmond | ★ 5 · 104 | — | 14.8 | |
| 16 | Richmond | ★ 4.8 · 220 | #3 | 13.8 | |
| 17 | Richmond | ★ 4.7 · 1926 | — | 13.7 | |
| 18 | Henrico | ★ 4.7 · 142 | #3 | 13.2 | |
| 19 | Richmond | ★ 5 · 558 | — | 10.6 | |
| 20 | Richmond | ★ 4.9 · 749 | — | 9.6 | |
| 21 | Richmond | ★ 5 · 178 | — | 9.3 | |
| 22 | Glen Allen | ★ 4.7 · 1221 | — | 8.7 | |
| 23 | Richmond | ★ 4.6 · 912 | — | 8.7 | |
| 24 | Bermant Plastic Cosmetic | Chester | — | #1 | 8.0 |
| 25 | Henrico | ★ 4.9 · 1251 | — | 7.9 | |
| 26 | Glen Allen | ★ 4.9 · 465 | — | 7.1 | |
| 27 | Ridge | ★ 4 · 1 | — | 6.8 | |
| 28 | Richmond | ★ 4.7 · 144 | — | 6.1 | |
| 29 | Glen Allen | ★ 4.9 · 121 | — | 5.1 | |
| 30 | Richmond | ★ 4.5 · 284 | — | 5.0 | |
| 31 | Midlothian | ★ 4.9 · 104 | — | 5.0 | |
| 32 | Midlothian | ★ 5 · 312 | — | 4.8 | |
| 33 | Midlothian | ★ 5 · 281 | — | 4.6 | |
| 34 | Richmond | ★ 4.8 · 111 | — | 4.3 | |
| 35 | Richmond | ★ 4.8 · 119 | — | 3.9 | |
| 36 | Richmond | ★ 4.2 · 169 | — | 3.7 | |
| 37 | Richmond | ★ 4.7 · 89 | — | 3.6 | |
| 38 | Mechanicsville | ★ 5 · 1 | #2 | 3.5 | |
| 39 | Midlothian | ★ 4.5 · 89 | — | 3.1 | |
| 40 | Richmond | ★ 5 · 110 | — | 2.8 | |
| 41 | Richmond | ★ 5 · 36 | — | 2.4 | |
| 42 | Richmond | ★ 3.6 · 105 | — | 1.6 | |
| 43 | Richmond | ★ 5 · 80 | — | 1.5 | |
| 44 | Ridge | ★ 2.9 · 90 | — | 1.4 | |
| 45 | Midlothian | ★ 3.1 · 66 | — | 1.4 | |
| 46 | Henrico | ★ 4.7 · 72 | — | 1.1 | |
| 47 | Richmond | ★ 4.4 · 17 | — | 0.8 | |
| 48 | Glen Allen | ★ 4.9 · 42 | — | 0.6 | |
| 49 | Richmond | ★ 5 · 33 | — | 0.5 | |
| 50 | Richmond | — | — | 0.5 | |
| 51 | Midlothian | ★ 3.3 · 23 | — | 0.4 | |
| 52 | Brittony L. Blakey, DO | Henrico | ★ 4.2 · 18 | — | 0.3 |
| 53 | Dr. Julia R. Nunley, MD | Richmond | — | — | 0.3 |
| 54 | Richmond | ★ 5 · 13 | — | 0.2 | |
| 55 | Donna Hepper, MD | Henrico | ★ 4.5 · 8 | — | 0.1 |
| 56 | Zen Lo Dermatology Inc | Glen Allen | ★ 3.5 · 6 | — | 0.1 |
| 57 | Dr. Christopher R. Gorman, MD | Richmond | ★ 5 · 2 | — | 0.0 |
| 58 | Mcv Plastic Surgery | Richmond | ★ 5 · 1 | — | 0.0 |
| 59 | Richmond | ★ 5 · 1 | — | 0.0 | |
| 60 | Dr. Daniel Luppens | Richmond | ★ 1 · 1 | — | 0.0 |
| 61 | Pozez Andrea L MD | Richmond | ★ 5 · 1 | — | 0.0 |
| 62 | Richmond | ★ 5 · 1 | — | 0.0 | |
| 63 | Dr. Nicole Cresce | Richmond | ★ 5 · 1 | — | 0.0 |
| 64 | Mechanicsville | ★ 5 · 1 | — | 0.0 | |
| 65 | Fohl Richard B MD | Richmond | ★ 5 · 1 | — | 0.0 |
| 66 | Advanced Plastic Surgery Center | Richmond | — | — | 0.0 |
| 67 | Dr. Tyler Stall | Richmond | — | — | 0.0 |
| 68 | Plastic Surgery Center: Brice Tammy MD | Richmond | — | — | 0.0 |
| 69 | Feldman Michael J MD | Richmond | — | — | 0.0 |
| 70 | Dr. Ivette E. Klumb, MD | Richmond | — | — | 0.0 |
| 71 | Dr. Christopher A. Campbell, MD | Richmond | — | — | 0.0 |
| 72 | Dr. Matthew Bridges | Richmond | — | — | 0.0 |
| 73 | Michael Feldman | Richmond | — | — | 0.0 |
| 74 | Dr. Joseph V. Boykin Jr, MD | Richmond | — | — | 0.0 |
| 75 | Dr. Derek Culnan | Richmond | — | — | 0.0 |
| 76 | Segreti Eileen MD | Richmond | — | — | 0.0 |
| 77 | Dr. Angela M. Sprigle, MD | Richmond | — | — | 0.0 |
| 78 | Affiliated Dermatologists of Virginia: Martin Samantha Family Nurse Practitioner | Henrico | — | — | 0.0 |
Section 8 · The easy part
We solve this.
Map pack, ads, website, AI, reviews — all of it, handled. You go run your practice.
Rather do it yourself? Here are the free tools we use — no agency required.
Your move, Richmond.
You just saw who’s winning Richmond. Let’s make it you.
We built this whole breakdown before you ever called — for free. Imagine what we do once we’re on your side. One call, no pitch: the moves that put your name on top, and what they’re worth in booked cases.