The Market, Mapped · July 1, 2026
Who actually wins Birmingham's cosmetic surgery search.
Search is where Birmingham patients pick a practice. This report maps every practice and ranks each by where it actually lands — Google search, the local map pack, and AI answers — measured the same way for every practice.
123 practices, plotted
Plastic / cosmetic surgeryMed spaDermatology Dot size = visibility
42Plastic & cosmetic surgeons
44Medical spas
37Dermatology
0Oculoplastic & eye
123Total practices mapped
ElectiveIndex Market
Snapshot No. BHM-CS-01
Snapshot No. BHM-CS-01
MarketBirmingham, AL
Specialty scanCosmetic surgery
Snapshot dateJuly 1, 2026
GeographyJefferson & Shelby counties — Over the Mountain + metro Birmingham
Practices indexed92 surgical · 123 total
Published byElectiveIndex Market Research
Section 1 · Market overview
What this snapshot measures — and who leads Birmingham.
What
Every cosmetic surgery and aesthetic practice in Birmingham, placed on one map and ranked by how visible each is in online search.
Who
92 surgical practices and 123 aesthetic businesses across Jefferson & Shelby counties — Over the Mountain + metro Birmingham.
Why
Patients pick a surgeon from search — the Google map pack, organic results, and AI answers. This records which practices actually appear.
How
DataForSEO, Google, a live site crawl, Lighthouse, and ChatGPT + Claude — the same method for every practice, captured July 1, 2026.
The 10 most visible practices in Birmingham
- 1 Rousso Adams Facial Plastic Surgery ClinicBirmingham · ★5 (672) 100 2 Core Plastic SurgeryBirmingham · ★4.8 (107) 88 3 Hedden, Gunn, and Halka Plastic SurgeryBirmingham · ★4.6 (544) 86 4 Plastic Surgery SpecialistsVestavia Hills · ★4.8 (83) 64 5 Raggio MD Facial Plastic SurgeryBirmingham · ★5 (420) 58 6 Cohn Plastic SurgeryVestavia Hills · ★4.8 (199) 57 7 Reveal Beauty Plastic SurgeryVestavia Hills · ★4.9 (449) 48 8 Michael S. Beckenstein, MDBirmingham · ★4.9 (555) 45 9 Schaffer Plastic SurgeryBirmingham · ★4.8 (168) 38 10 Dermatology & Laser of AlabamaBirmingham · ★4.9 (1112) 26
Section 2 · Paid advertising
32 Birmingham practices are running paid ads.
On Google and Facebook / Instagram — 29 active today. Here’s the creative they’re running:
Every practice advertising — and how many ads they’re running:
National chains advertising here too (nationwide counts): Sono Bello Birmingham (7,000), Restore Hyper Wellness (2,000), Advanced Dermatology and Skin Care Specialists (700).
MAA plans, builds and runs paid campaigns on Google, Meta and YouTube for elective-medicine practices. See how we run ads
Section 3 · The map pack
Who currently holds the Birmingham map pack.
The map pack is the three listings Google pins above every website link, and it receives most of the local clicks and calls. These are the practices ranking in it in Birmingham right now.
Places
A
Rousso Adams Facial Plastic Surgery Clinic
5★★★★★(672) · Plastic surgeon
B
Core Plastic Surgery
4.8★★★★★(107) · Plastic surgeon
C
Hedden, Gunn, and Halka Plastic Surgery
4.6★★★★★(544) · Plastic surgery clinic
D
Plastic Surgery Specialists
4.8★★★★★(83) · Plastic surgeon
More places ›
THE MAP PACK
The practices ranking in the Birmingham map pack — pinned above every website link. See it live →
Your biggest competitors
The seven practices owning the most Birmingham map-pack territory. This is the field we move you up through.
1 100VS
Rousso Adams Facial Plastic Surgery Clinic
Website Call Maps
2 88VS
Core Plastic Surgery: Grady Core, MD, FACS
Website Call Maps
3 86VS
Hedden, Gunn, and Halka Plastic Surgery
Website Call Maps
4 64VS
Plastic Surgery Specialists
Website Call Maps
5 58VS
Raggio MD Facial Plastic Surgery
Website Call Maps
6 57VS
Cohn Plastic Surgery
Website Call Maps
7 48VS
Reveal Beauty Plastic Surgery
Website Call Maps
Who’s winning each money procedure right now
A separate 3-pack runs for every search. Here’s who’s taking the patients for each one.
Plastic surgeon
1 Plastic Surgery Specialists 2 Reveal Beauty Plastic Surgery 3 Dr. Bruce S. Eich, MD Breast augmentation
1 Plastic Surgery Specialists 2 Reveal Beauty Plastic Surgery 3 Michael S. Beckenstein, MD Facelift
1 Rousso Adams Facial Plastic Surgery Clinic 2 Raggio MD Facial Plastic Surgery 3 Dr. Bruce S. Eich, MD Mommy makeover
1 Plastic Surgery Specialists 2 Reveal Beauty Plastic Surgery 3 Michael S. Beckenstein, MD Section 4 · Where you rank, search by search
Exactly where you stand — and where the openings are.
Each row a practice, each column a real search. The number is their best local rank. Flip the switch for the organic website results.
Flip the switch to see who wins each list
Practice
Surgeon
Best
Surgery
Cosmetic
Breast
Facelift
Mommy
Tummy
Lipo
Rhino
Botox
Eyelid
#12–3 4–67–10 11–20Not shown
The organic top six — the harder race to win
Here’s who’s actually winning the website race — and where the openings are.
The real top organic results for each search, like “birmingham facelift.” Fewer local practices (green) crack this list than the map pack — it’s judged on the website, not location. The gaps you see aren’t missing data; they’re searches no local practice ranks for yet.
plastic surgeon
1
Core Plastic Surgery: Grady Core, MD, FACS Profiled — see dossier
2
Plastic Surgery Specialists Profiled — see dossier
3
Grotting Plastic Surgery Local practice
4
Michael S. Beckenstein, MD Profiled — see dossier
5
Hedden, Gunn, and Halka Plastic Surgery Profiled — see dossier
6
Raggio MD Facial Plastic Surgery Profiled — see dossier
breast augmentation
1
Hedden, Gunn, and Halka Plastic Surgery Profiled — see dossier
2
Schaffer Plastic Surgery: Dr. Christopher J. Schaffer Profiled — see dossier
3
Michael S. Beckenstein, MD Profiled — see dossier
4
Core Plastic Surgery: Grady Core, MD, FACS Profiled — see dossier
5
Reveal Beauty Plastic Surgery Profiled — see dossier
6
Plastic Surgery Specialists Profiled — see dossier
facelift
1
Rousso Adams Facial Plastic Surgery Clinic Profiled — see dossier
2
Hedden, Gunn, and Halka Plastic Surgery Profiled — see dossier
3
Raggio MD Facial Plastic Surgery Profiled — see dossier
4
Core Plastic Surgery: Grady Core, MD, FACS Profiled — see dossier
5
Schaffer Plastic Surgery: Dr. Christopher J. Schaffer Profiled — see dossier
6
Cohn Plastic Surgery Profiled — see dossier
mommy makeover
1
Hedden, Gunn, and Halka Plastic Surgery Profiled — see dossier
2
Plastic Surgery Specialists Profiled — see dossier
3
Cohn Plastic Surgery Profiled — see dossier
4
Michael S. Beckenstein, MD Profiled — see dossier
5
Core Plastic Surgery: Grady Core, MD, FACS Profiled — see dossier
6
menardplasticsurgery.com Local practice
rhinoplasty
1
Rousso Adams Facial Plastic Surgery Clinic Profiled — see dossier
2
Schaffer Plastic Surgery: Dr. Christopher J. Schaffer Profiled — see dossier
3
Raggio MD Facial Plastic Surgery Profiled — see dossier
4
Core Plastic Surgery: Grady Core, MD, FACS Profiled — see dossier
5
Dr. Rachel Aliotta Profiled — see dossier
6
Hedden, Gunn, and Halka Plastic Surgery Profiled — see dossier
botox
1
Rousso Adams Facial Plastic Surgery Clinic Profiled — see dossier
2
Raggio MD Facial Plastic Surgery Profiled — see dossier
3
Village Dermatology - Mountain Brook Profiled — see dossier
4
Dermatology & Laser of Alabama Profiled — see dossier
5
Ginsburg Dermatology Center and Medical Spa Profiled — see dossier
6
rodenoralsurgery.com Local practice
Local practice Directory / reviews Industry association National health site
Section 5 · AI search assistants
When patients ask AI for a surgeon, these are the names it gives.
Patients ask ChatGPT and Claude for a surgeon. Here are the names they get. We get you on the list.
28practices named by AI
39%of mentions held by the top 4
68/72ChatGPT / Claude mentions
Who AI recommendsNamed byMentions
1 Core Plastic Surgerybest plastic surgeon · botox · cosmetic surgeon · facelift … ChatGPT 6 Claude 12 18 2 Cohn Plastic Surgerybest plastic surgeon · breast augmentation · cosmetic surgeon · facelift … ChatGPT 10 Claude 3 13 3 Rousso Adams Facial Plastic Surgery Clinicbest plastic surgeon · botox · cosmetic surgeon · facelift … ChatGPT 3 Claude 9 12 4 Raggio MD Facial Plastic Surgerybest plastic surgeon · botox · cosmetic surgeon · facelift … ChatGPT 3 Claude 8 11 5 Schaffer Plastic Surgerybest plastic surgeon · breast augmentation · facelift · mommy makeover … ChatGPT 6 Claude 4 10 6 Plastic Surgery Specialistsbest plastic surgeon · breast augmentation · mommy makeover · plastic surgeon … ChatGPT 6 Claude 3 9 7 Heddenbotox · breast augmentation · cosmetic surgeon · facelift … Claude 8 8 8 Dr. Bruce S. Eichbest plastic surgeon · cosmetic surgeon · liposuction · plastic surgeon … ChatGPT 6 Claude 1 7 9 Michael S. Beckensteinbreast augmentation · cosmetic surgeon · facial plastic surgeon · mommy makeover … ChatGPT 1 Claude 4 5 10 Infinity Med-I-Spabotox · med spa · medical spa ChatGPT 3 Claude 2 5 11 GREYSTONE COSMETIC CENTERbest plastic surgeon · cosmetic surgeon · liposuction · medical spa ChatGPT 1 Claude 3 4 12 Petro Facial Plastic Surgerybotox · cosmetic surgeon · facelift · rhinoplasty ChatGPT 4 4 13 Dermatology & Laser of Alabamabotox · cosmetic dermatologist · med spa ChatGPT 1 Claude 3 4 14 Azia Medical Spamed spa · medical spa ChatGPT 2 Claude 2 4 15 Reveal Beauty Plastic Surgerybest plastic surgeon · cosmetic surgeon · plastic surgeon ChatGPT 1 Claude 2 3 16 Ginsburg Dermatology Center and Medical Spacosmetic dermatologist · cosmetic surgeon · liposuction ChatGPT 3 3 17 Skin Wellness Dermatologybotox · cosmetic dermatologist ChatGPT 2 Claude 1 3 18 Alabama Oculoplastic Associatesoculoplastic surgeon ChatGPT 1 Claude 1 2 19 Inverness Dermatology & Lasercosmetic dermatologist ChatGPT 1 Claude 1 2 20 Dermatologists of Birmingham - Grandviewcosmetic dermatologist ChatGPT 1 Claude 1 2 21 Spa Greystonemed spa · medical spa ChatGPT 2 2 22 Haus of Beauty Medical & Aestheticsbotox · medical spa ChatGPT 2 2 23 Sono Bello Birminghamliposuction ChatGPT 1 Claude 1 2 24 Cahaba Dermatology & Skin Health Centercosmetic dermatologist Claude 1 1 25 Mila's Spamedical spa ChatGPT 1 1 26 Prescription Aesthetic And Wellness Spamed spa Claude 1 1 27 STILL Studiosbotox ChatGPT 1 1 28 Village Dermatology - Mountain Brookbotox Claude 1 1 Source: ChatGPT + Claude, live web search. Click any practice for its full AI breakdown.
Want to be at the top of this page?
We move practices up grids exactly like this one.
Medical Advertising Agency wins the searches that bring patients — the map pack, the AI answers, the organic results — and builds the fast sites that turn those visitors into booked consults. It’s all we do, for elective-medicine practices. If you’re not at the top yet, that’s the job.
- Climb the map pack — reviews, profile, proximity
- Faster sites that turn visitors into consults
- Get named when patients ask AI
Section 6 · The full directory
Your competition — all 92 of them.
Every surgeon and practice in Birmingham, ranked by visibility, with rating, reviews, and map-pack position. Click any name for the dossier on where it wins and where it’s exposed.
| # | Practice | Location | Reviews | Map | Visibility |
|---|---|---|---|---|---|
| 1 | Birmingham | ★ 5 · 672 | #2 | 100.0 | |
| 2 | Birmingham | ★ 4.8 · 107 | — | 87.9 | |
| 3 | Birmingham | ★ 4.6 · 544 | — | 85.6 | |
| 4 | Vestavia Hills | ★ 4.8 · 83 | #1 | 63.7 | |
| 5 | Birmingham | ★ 5 · 420 | #3 | 57.8 | |
| 6 | Vestavia Hills | ★ 4.8 · 199 | #2 | 56.6 | |
| 7 | Vestavia Hills | ★ 4.9 · 449 | #1 | 48.0 | |
| 8 | Birmingham | ★ 4.9 · 555 | #2 | 44.5 | |
| 9 | Birmingham | ★ 4.8 · 168 | #3 | 38.0 | |
| 10 | Birmingham | ★ 4.9 · 1112 | — | 25.9 | |
| 11 | Birmingham | ★ 4.1 · 9 | #1 | 18.7 | |
| 12 | Vestavia Hills | ★ 4.7 · 176 | #1 | 16.9 | |
| 13 | Birmingham | ★ 4.8 · 1936 | — | 15.6 | |
| 14 | Birmingham | ★ 4.8 · 175 | #1 | 15.2 | |
| 15 | Birmingham | ★ 4.8 · 154 | — | 14.2 | |
| 16 | Birmingham | ★ 4.9 · 666 | — | 13.5 | |
| 17 | Homewood | ★ 4.9 · 308 | — | 11.5 | |
| 18 | Birmingham | ★ 4.8 · 859 | — | 10.9 | |
| 19 | Hoover | ★ 4.8 · 1138 | — | 10.2 | |
| 20 | Birmingham | ★ 5 · 592 | — | 10.0 | |
| 21 | Mountain Brook | ★ 4.4 · 196 | — | 10.0 | |
| 22 | Birmingham | ★ 4.9 · 370 | — | 9.4 | |
| 23 | Birmingham | ★ 4.8 · 1570 | — | 9.3 | |
| 24 | Vestavia Hills | ★ 4.9 · 3680 | — | 8.6 | |
| 25 | Birmingham | ★ 4.9 · 1899 | — | 8.6 | |
| 26 | Hoover | ★ 4.9 · 1413 | — | 8.6 | |
| 27 | Birmingham | ★ 5 · 949 | — | 8.6 | |
| 28 | Birmingham | ★ 4.9 · 716 | — | 8.6 | |
| 29 | Leeds | ★ 4.9 · 400 | — | 7.3 | |
| 30 | Birmingham | ★ 5 · 56 | — | 7.0 | |
| 31 | Birmingham | — | — | 5.2 | |
| 32 | Hoover | ★ 5 · 292 | — | 5.0 | |
| 33 | Birmingham | ★ 4.8 · 194 | — | 4.9 | |
| 34 | Birmingham | ★ 4.8 · 111 | — | 4.9 | |
| 35 | Birmingham | ★ 4.9 · 116 | — | 4.8 | |
| 36 | Birmingham | ★ 4.5 · 114 | — | 4.5 | |
| 37 | Hoover | ★ 5 · 115 | — | 4.4 | |
| 38 | Vestavia Hills | ★ 4.8 · 228 | — | 4.2 | |
| 39 | Vestavia Hills | ★ 5 · 104 | — | 2.5 | |
| 40 | Mountain Brook | ★ 4.5 · 13 | — | 2.5 | |
| 41 | Birmingham | ★ 3.8 · 28 | — | 1.8 | |
| 42 | Hoover | ★ 4.8 · 94 | — | 1.6 | |
| 43 | Birmingham | ★ 5 · 92 | — | 1.6 | |
| 44 | Birmingham | ★ 4.9 · 90 | — | 1.6 | |
| 45 | Vestavia Hills | ★ 4.7 · 81 | — | 1.4 | |
| 46 | Birmingham | ★ 5 · 71 | — | 1.2 | |
| 47 | Vestavia Hills | ★ 4.1 · 26 | — | 1.2 | |
| 48 | Birmingham | ★ 4.8 · 56 | — | 1.0 | |
| 49 | Birmingham | ★ 4.9 · 12 | — | 0.9 | |
| 50 | Birmingham | ★ 3.5 · 4 | — | 0.9 | |
| 51 | Birmingham | ★ 3.7 · 48 | — | 0.8 | |
| 52 | Birmingham | ★ 4.6 · 42 | — | 0.7 | |
| 53 | Vestavia Hills | ★ 3.6 · 34 | — | 0.6 | |
| 54 | ★ 5 · 17 | — | 0.6 | ||
| 55 | Facial Plastic & Reconstructive | Birmingham | ★ 4.1 · 10 | — | 0.6 |
| 56 | Vestavia Dermatology | Vestavia Hills | ★ 4.8 · 26 | — | 0.4 |
| 57 | Cahaba Heights | ★ 5 · 24 | — | 0.4 | |
| 58 | Vestavia Hills | ★ 3.3 · 21 | — | 0.4 | |
| 59 | OSE Surgery Center | Birmingham | ★ 4.8 · 20 | — | 0.3 |
| 60 | Krell James M MD | Birmingham | ★ 4.8 · 16 | — | 0.3 |
| 61 | Norman W. Walton III PC | Birmingham | ★ 4.7 · 16 | — | 0.3 |
| 62 | Birmingham | ★ 3.7 · 15 | — | 0.3 | |
| 63 | Hoover | ★ 5 · 14 | — | 0.2 | |
| 64 | Gary D. Monheit, MD | Birmingham | ★ 4.8 · 12 | — | 0.2 |
| 65 | Birmingham | ★ 4.9 · 9 | — | 0.2 | |
| 66 | Dr. Donald S. Walters, MD | Vestavia Hills | ★ 4 · 8 | — | 0.1 |
| 67 | Dr. Ali Kilic, MD, MSHA | Birmingham | ★ 4.4 · 7 | — | 0.1 |
| 68 | Mountain Brook | ★ 5 · 6 | — | 0.1 | |
| 69 | Birmingham | ★ 4.6 · 5 | — | 0.1 | |
| 70 | Dr. Ann M. Hill, MD | Birmingham | ★ 4.2 · 5 | — | 0.1 |
| 71 | Uab Plastic Surgery | Birmingham | ★ 3 · 4 | — | 0.1 |
| 72 | Children's of Alabama - Plastic Surgery | Birmingham | ★ 3.7 · 3 | — | 0.1 |
| 73 | Vasconez Luis O MD | Birmingham | ★ 5 · 3 | — | 0.1 |
| 74 | Birmingham Dermatology Center | Birmingham | ★ 3.7 · 3 | — | 0.1 |
| 75 | Retna Ariotedjo Billano | Vestavia Hills | ★ 3.7 · 3 | — | 0.1 |
| 76 | Homewood | ★ 4 · 2 | — | 0.0 | |
| 77 | Dr. Holly Gunn | Mountain Brook | ★ 3 · 2 | — | 0.0 |
| 78 | Birmingham | ★ 2 · 1 | — | 0.0 | |
| 79 | Dr. George R. Duquette, MD | Birmingham | — | — | 0.0 |
| 80 | Birmingham | — | — | 0.0 | |
| 81 | Rhinoplasty Birmingham AL | Birmingham | — | — | 0.0 |
| 82 | Birmingham | — | — | 0.0 | |
| 83 | Greystone Dermatology | Birmingham | — | — | 0.0 |
| 84 | Uab Aesthetic & Plastic Surgery: Ray Peter D MD | Birmingham | — | — | 0.0 |
| 85 | Liberty Park Dermatology | Vestavia Hills | — | — | 0.0 |
| 86 | Dr. Prasanth Patcha | Birmingham | — | — | 0.0 |
| 87 | Wooley Audrie L MD | Birmingham | — | — | 0.0 |
| 88 | Morgan C Elliott MD | Birmingham | — | — | 0.0 |
| 89 | Magnuson J Scott MD | Birmingham | — | — | 0.0 |
| 90 | Birmingham | — | — | 0.0 | |
| 91 | Payne R Rex MD | Birmingham | — | — | 0.0 |
| 92 | Carol Shaw Skin Care | Birmingham | — | — | 0.0 |
Section 7 · The outer bands
The rest of the aesthetic solar system.
This scan centers the cosmetic surgery core — the sun. But 31 med spas, dermatology groups, oculoplastic surgeons, and aesthetic clinics orbit the same market, overlapping on Botox, lasers, and skin care — and they pull real share from the surgeons. The outer bands. Any one could become the center of its own scan.
Medical spas Oculoplastic & eye Dermatology
Medical spas 29
Botox, filler, laser, skin · 25 with full profiles
Restore Hyper Wellnessprofile
Vitalogy Wellness & Med-Spaprofile
Infinity Med-I-Spaprofile
Smart Skin Med Spaprofile
Spa Greystoneprofile
Nova Essence MediSpaprofile
Precision Aestheticsprofile
Hydralive Therapy Homewoodprofile
La Bella Skin & Wellnessprofile
Drip IV Therapy Trussvilleprofile
ICONIC SPA - Birminghamprofile
Pure Esthetics Med Spaprofile
Bitty Beauty Studioprofile
MD Wellness & Aestheticsprofile
STILL Studiosprofile
Mila's Spaprofile
CoolSculptingprofile
Classy Contour Day Spa, LLCprofile
Meluxe Beauty and Wellnessprofile
Still Waters Estheticsprofile
Other aesthetic & wellness 2
Cosmetic clinics, laser, body · 2 with full profiles
Seiler Skinprofile
Section 8 · The easy part
We solve this.
Map pack, ads, website, AI, reviews — all of it, handled. You go run your practice.
Rather do it yourself? Here are the free tools we use — no agency required.
google.comGoogle Business ProfileThe free dashboard that controls your map-pack listing — hours, photos, categories, posts.Open support.google.comHow Google ranks local resultsThe official factors behind the map pack: relevance, distance, and prominence.Read support.google.comGet more Google reviewsReview count and velocity is the single biggest lever you directly control.Read pagespeed.web.devPageSpeed InsightsIs your site fast enough to rank and convert? Test any URL in 30 seconds.Test web.devLearn Core Web VitalsGoogle’s speed-and-stability metrics that feed into search ranking.Learn search.google.comGoogle Search ConsoleSee exactly what you rank for, what’s broken, and what Google sees.Open search.google.comRich Results TestCheck your structured data / schema — the markup that earns rich listings.Test developers.google.comIntro to structured dataHow to mark up your site so Google understands your practice.Read developers.google.comGoogle Search EssentialsThe ground rules for being found on Google, straight from the source.Read backlinko.comBacklinko: Local SEO GuideThe clearest plain-English walkthrough of local search out there.Learn moz.comMoz: Local SEO 101Reviews, citations, and how the map pack actually works.Learn brightlocal.comBrightLocal AcademyFree courses dedicated entirely to local search and Google Business.Learn ahrefs.comAhrefs BlogDeep, data-backed SEO guides — backlinks, keywords, and rankings.Read semrush.comSEMrush AcademyFree certification courses across SEO and local marketing.Learn whitespark.caWhitespark BlogThe specialists on local citations and map-pack ranking factors.Read
Your move, Birmingham.
You just saw who’s winning Birmingham. Let’s make it you.
We built this whole breakdown before you ever called — for free. Imagine what we do once we’re on your side. One call, no pitch: the moves that put your name on top, and what they’re worth in booked cases.