Hedden, Gunn, and Halka Plastic Surgery
plastic surgeon · Birmingham, AL
Click to visit live site About the practice
Hedden is a plastic surgery clinic practice serving Birmingham and the greater Birmingham metro.
Reviews & directory listings
Key pages on the site
ElectiveIndex™ Certified Snapshot
An independent, machine-collected audit of this practice’s live web presence — captured at a single moment in time.
Compiled from public Google, web-crawl, Lighthouse & social data by ElectiveIndex, a Medical Advertising Agency property.
Overview
Hedden, online — the full picture.
Hedden, Gunn, and Halka Plastic Surgery is a plastic-surgery practice in Birmingham, AL, with 544 Google reviews at 4.6★. The site is technically sound.
For the patient
Real reviews, verified credentials, who’s actually established.
For the doctor
Where you rank, and the gaps we fix.
For the marketing team
Exactly what the leaders do to win.
01AI search visibility — what Claude recommends
Claude names this practice for 8 of the money procedures.
When a patient asks Claude (with live web search) for cosmetic surgery in Birmingham, it cites this practice 8 times across our queries — best position #1. AI search is the fastest-growing patient-referral channel and the one with the least competition. These are the procedures it recommends them for:
Also winning AI search in this market
Source: ChatGPT and Claude, both with live web search — the same grounded answers patients get, not training-data guesses. Queried across the Birmingham metro on the money procedures.
Claude already cites Hedden for 8 procedures — the work is to widen that lead and lock in citations before competitors catch up, while AI search is still uncontested.
Make the practice citable in AI search — llms.txt, entity schema, citable content, AI-visibility report.
Fix this02Social reach
No public social presence found.
We couldn’t locate active public profiles (Instagram, Facebook, TikTok, YouTube) for this practice. That’s a visible gap — social proof feeds patient trust, and increasingly it feeds the AI and search signals that decide who gets recommended.
05What the site actually ranks for
1,110 ranked keywords, by search intent.
66% of this traffic is local or procedure searches — the part that books patients in Birmingham.
Intent tags separate total SEO footprint from local booking demand.
The full keyword map
All 1,110 keywords — yours and every competitor’s. Click to win it.
Every term, every rival, exactly where the money sits in Birmingham.
06What’s working
What this practice already has going for it.
- 4.6★ across 544 Google reviews
07Organic search vs. the Google map pack
Where Hedden, Gunn, and Halka Plastic Surgery ranks — map pack vs. organic.
Hedden, Gunn, and Halka Plastic Surgery shows in Maps but outside the 3-pack (best #5); the organic website peaks at #1. Both are winnable.
09Local visibility — live geo-grid
Their map pack, mapped — top-10 across 26.5% of the metro.
We ran “plastic surgeon” from 49 GPS points across the metro and recorded the practice’s local-pack rank at each. The result, in one picture: top-3 in 14.3% of the area and top-10 in 26.5%, strongest around 140 Village St #100 and tapering toward the edges of the metro.
10Google Business Profile
The Google Business Profile.
The free listing behind the map pack — for a local practice, the single most valuable thing to get right.
What the listing has
The opportunity — squeeze more reach
The profile is claimed and well-rated; the reach left on the table is in the parts most practices ignore:
- Only 1 category listed — the market’s leaders run 3–5 (one primary + secondaries). Each category is another set of searches you can surface for.
- Google Posts: most practices post zero. Weekly posts are a freshness signal the 3-pack rewards — free real estate on your listing.
- Seed the Q&A: you write the questions and the answers, so a patient’s first impression is your message, not a competitor’s.
- Services & booking on the profile — let patients book without ever leaving Google.
We rebuild the profile to the standard the market leaders hit — categories, posts, Q&A, services, photos.
Hedden sits behind Dr. Bruce S. Eich, MD and others in the local 3-pack — the box that takes most of the clicks and calls. The Business Profile, review volume, and citation consistency are exactly what move a practice up it.
Rebuild the Google Business Profile to the standard the market leaders hit — categories, services, posts, Q&A, photos.
Fix thisMake NAP consistent and present across the directories that feed local rankings — clean what's wrong, build what's missing.
Fix this11Under the hood — how it’s built
The technology behind the results.
The site publishes 0 URLs in its sitemap. The signals that tell Google what this site is.
Built on WordPress.
No structured data detected.
<title> meta (none set) H1×0 · H2×0 · H3× · canonical ✓ · robots ✓ What this site tells Google in code.
Schema tells Google and AI what this practice is — we make sure it says the right thing.
We run this technical X-ray across thousands of pages at once.
13The full sitemap
No XML sitemap detected.
An XML sitemap is the master list a site hands Google so every page gets indexed — we couldn’t find one at the usual paths.
Without a sitemap, Google may not discover every page — pages that exist but never get crawled can’t rank.
Most local practices publish 15–40 indexed URLs. A clean sitemap makes sure each one counts.
Generating and submitting a proper XML sitemap is quick, low-cost, and high-impact — one of the first things we tighten.
14The bottom line
The whole picture, four ways.
Everything we found, distilled — how we’d brief a strategy meeting on this practice in thirty seconds.
- Established reviews
- 4.6★ / 544 reviews
- Organic rankings have room to grow
- Convert authority into organic rankings
- Claim more map-pack terms
- Faster, better-linked competitor sites
15The opportunities
Where to focus next.
The moves that compound what's already working.
The homepage carries no rich schema markup. Adding it makes pages eligible for star ratings, FAQ drop-downs and richer local/map results — a fast, mechanical win that also helps AI engines read the site.
Local-pack reach is thin — top-10 across only 26.5% of the metro, averaging #5.2. Profile completeness, categories, review velocity and citation consistency are exactly what move a practice up the 3-pack.
★The verdict
The bottom line.
Hedden, Gunn, and Halka Plastic Surgery shows developing search authority and a developing map-pack position. The fundamentals are sound; the win is converting authority into top rankings.
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This is independent research, not our website. ElectiveIndex is a market-research tool published by Medical Advertising Agency. We are not affiliated with, endorsed by, or working for Hedden, Gunn, and Halka Plastic Surgery, Hedden, Gunn, and Halka Plastic Surgery, or any practice profiled here. Every figure is compiled from public sources (Google, the live website, and public social profiles).
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