Navigate the market
Practice dossier · Medical spa · Birmingham, AL

Hormone Health and Weight Loss of Birmingham, Alabama

cosmetic & aesthetic · Birmingham, AL

★ 4.9 · 70 reviews Multi-provider group

Contact & location

700 Century Park S #112, Birmingham, AL 35226

+1205-822-3211

Google Business Profile

About the practice

Hormone Health and Weight Loss of Birmingham is a medical spa practice serving Birmingham and the greater Birmingham metro.

EI

ElectiveIndex™ Certified Snapshot

An independent, machine-collected audit of this practice’s live web presence — captured at a single moment in time.

Data collectedJune 29, 2026
Snapshot time2:30 PM ET
Certificate IDEI-HHAW-20260629

Compiled from public Google, web-crawl, Lighthouse & social data by ElectiveIndex, a Medical Advertising Agency property.

Overview

Hormone Health and Weight Loss of Birmingham, online — the full picture.

Hormone Health and Weight Loss of Birmingham, Alabama is a medical spa in Birmingham, AL, with 70 Google reviews at 4.9★. The site is technically sound.

For the patient

Real reviews, verified credentials, who’s actually established.

For the doctor

Where you rank, and the gaps we fix.

For the marketing team

Exactly what the leaders do to win.

Jump to any section

01AI search visibility — the open channel

AI search doesn’t yet recommend this practice for the money procedures.

When a patient asks ChatGPT or Claude (with live web search) for cosmetic surgery in Birmingham, they name competitors — not this practice. AI search is the fastest-growing patient-referral channel, and right now it’s a gap. Being citable in AI results (clean entity data, llms.txt, citable content) is the one channel with almost no competition yet.

Source: ChatGPT and Claude, both with live web search, queried across the Birmingham metro on the money procedures (breast augmentation, facelift, mommy makeover, tummy tuck, rhinoplasty, “best plastic surgeon”).

The FixAI visibility

When a patient asks ChatGPT or Claude for a surgeon in Birmingham, the practices that get named are the ones built to be cited — clean entity data, llms.txt, and citable content. Dr. Alabama can own this channel before the market does.

What we’d do about it
AI Visibility (GEO)$850one-time

Make the practice citable in AI search — llms.txt, entity schema, citable content, AI-visibility report.

Fix this

02Social reach

No public social presence found.

We couldn’t locate active public profiles (Instagram, Facebook, TikTok, YouTube) for this practice. That’s a visible gap — social proof feeds patient trust, and increasingly it feeds the AI and search signals that decide who gets recommended.

No linked Instagram, Facebook, TikTok, or YouTube detected at audit time.

03Paid advertising — Google & Meta

Hormone Health and Weight Loss of Birmingham, Alabama is running 29 Google ads.

This is how you tell if a practice is running paid ads. Google publishes an exact ad count per website — a hard signal that they’re paying to show up. Facebook & Instagram don’t, so for Meta we can only search the public Ad Library — a lead to check, not proof. They may run none; they may run plenty. The real creatives are below.

29ads on this domain
Activelast ran 2026-07-01
4 image · 2 textcreative formats (sampled)

Google counts are exact by domain; the Meta link is a live keyword search, not a verified figure.

05What the site actually ranks for

527 ranked keywords, by search intent.

5% of this traffic is local or procedure searches — the part that books patients in Birmingham.

The largest non-local keyword by estimated traffic is “hormone therapist” — 18,100 searches/mo, ranked #38, tagged branded.
KeywordSearches/moPosIntent
bhrt near me2,400#31Local intent
hrt pellets near me320#17Local intent
bhrt pellets near me260#21Local intent
pellets for menopause near me140#38Local intent
bio hrt near me70#31Local intent
bhrt providers near me70#38Local intent
can alcohol cause gynecomastia50#18Procedure
alcohol gynecomastia50#18Procedure
gynecomastia alcohol40#12Procedure
bioidentical near me40#31Local intent
bioidenticals near me40#38Local intent
pellets for women near me30#9Local intent
sotto pellets near me30#11Local intent
estrogen pellets near me30#32Local intent

Intent tags separate total SEO footprint from local booking demand.

The full keyword map

All 527 keywords — yours and every competitor’s. Click to win it.

Every term, every rival, exactly where the money sits in Birmingham.

855-905-0969Get the full keyword reportFree walkthrough · no obligation

06What’s working

What this practice already has going for it.

4.9★Google rating · 70 reviews
98pages in the sitemap
  • 4.9★ across 70 Google reviews

10Google Business Profile

The Google Business Profile.

The free listing behind the map pack — for a local practice, the single most valuable thing to get right.

What the listing has

70reviews
4.9★rating
photos
1categories
claimed & verified
Plastic surgeon

The opportunity — squeeze more reach

The profile is claimed and well-rated; the reach left on the table is in the parts most practices ignore:

  • Only 1 category listed — the market’s leaders run 3–5 (one primary + secondaries). Each category is another set of searches you can surface for.
  • Google Posts: most practices post zero. Weekly posts are a freshness signal the 3-pack rewards — free real estate on your listing.
  • Seed the Q&A: you write the questions and the answers, so a patient’s first impression is your message, not a competitor’s.
  • Services & booking on the profile — let patients book without ever leaving Google.

We rebuild the profile to the standard the market leaders hit — categories, posts, Q&A, services, photos.

The FixThe map pack

Dr. Alabama sits behind Dr. Bruce S. Eich, MD and others in the local 3-pack — the box that takes most of the clicks and calls. The Business Profile, review volume, and citation consistency are exactly what move a practice up it.

What we’d do about it
GBP Rescue$750one-time

Rebuild the Google Business Profile to the standard the market leaders hit — categories, services, posts, Q&A, photos.

Fix this
Citation Cleanup$600one-time

Make NAP consistent and present across the directories that feed local rankings — clean what's wrong, build what's missing.

Fix this

11Under the hood — how it’s built

The technology behind the results.

The site publishes 98 URLs in its sitemap. The signals that tell Google what this site is.

Framework
Webflow Divi Cloudflare

Built on Webflow.

Structured data (schema)

No structured data detected.

Homepage signals <title> Hormone Health &amp; Weight Loss Birmingham AL | Hormone Specialist Near Me meta (none set) H1×1 · H2×8 · H3× · canonical ✓ · robots ✓
Schema analysis

What this site tells Google in code.

Schema tells Google and AI what this practice is — we make sure it says the right thing.

No readable structured data on the homepage. Without it, Google has to guess what this page is — we fix that.

We run this technical X-ray across thousands of pages at once.

13The full sitemap

98 pages on the site.

Every page Google can rank — the more pages, the more ways to get found.

Sitemap

The master list every site hands Google so it can index every page.

URL

One address = one page. This sitemap holds 98; most local practices have 15–40.

Location landing page

A page built to rank in one town — “Tummy Tuck in Mountain Brook.” This site has 9.

Your competitors have more pages — here’s the page count, by type.

other pages
82
procedure pages
6
location pages
9
about & info
1
First 50 of 98 URLsscroll ↓
other https://hormonehealthandweightloss.com procedures https://hormonehealthandweightloss.com/services/women-s-reclaim-bhrt procedures https://hormonehealthandweightloss.com/services/men-s-prime-testosterone procedures https://hormonehealthandweightloss.com/services/glp-1-medical-weight-loss procedures https://hormonehealthandweightloss.com/services/total-hormone-blueprint-assessment procedures https://hormonehealthandweightloss.com/services/telemedicine locations https://hormonehealthandweightloss.com/locations/pensacola-fl locations https://hormonehealthandweightloss.com/locations/jacksonville-fl locations https://hormonehealthandweightloss.com/locations/denver-co locations https://hormonehealthandweightloss.com/locations/colorado-springs-co locations https://hormonehealthandweightloss.com/locations/birmingham-al locations https://hormonehealthandweightloss.com/locations/madison-al locations https://hormonehealthandweightloss.com/locations/virginia-beach-va locations https://hormonehealthandweightloss.com/locations/williamsburg-va other https://hormonehealthandweightloss.com/health-insights/womens-health other https://hormonehealthandweightloss.com/health-insights/men-s-health other https://hormonehealthandweightloss.com/health-insights/weight-loss other https://hormonehealthandweightloss.com/health-insights/lifestyle other https://hormonehealthandweightloss.com/get-started/take-hormone-quiz other https://hormonehealthandweightloss.com/get-started/schedule-free-consult other https://hormonehealthandweightloss.com/get-started/download-free-hrt-guide other https://hormonehealthandweightloss.com/get-started/book-99-hrt-blueprint other https://hormonehealthandweightloss.com/get-started/pellet-therapy-the-first-180-days other https://hormonehealthandweightloss.com/get-started/programs-pricing other https://hormonehealthandweightloss.com/get-started/insurance-coverage other https://hormonehealthandweightloss.com/get-started/common-questions other https://hormonehealthandweightloss.com/get-started/get-in-touch other https://hormonehealthandweightloss.com/reviews about https://hormonehealthandweightloss.com/our-team procedures https://hormonehealthandweightloss.com/services locations https://hormonehealthandweightloss.com/locations other https://hormonehealthandweightloss.com/health-insights other https://hormonehealthandweightloss.com/get-started other https://hormonehealthandweightloss.com/terms/privacy-policy other https://hormonehealthandweightloss.com/get-started/thank-you other https://hormonehealthandweightloss.com/get-started/thank-you-hormone-blueprint other https://hormonehealthandweightloss.com/terms/terms-and-conditions other https://hormonehealthandweightloss.com/sms-consent other https://hormonehealthandweightloss.com/reviews/pensacola-google-reviews other https://hormonehealthandweightloss.com/health-insight/10-signs-of-low-testosterone other https://hormonehealthandweightloss.com/health-insight/5-morning-habits-hormone-balance other https://hormonehealthandweightloss.com/health-insight/alcohol-chest-fat-men-gynecomastia-causes other https://hormonehealthandweightloss.com/health-insight/bhrt-for-men-testosterone-optimization-guide other https://hormonehealthandweightloss.com/health-insight/bhrt-for-women-is-it-right-for-me other https://hormonehealthandweightloss.com/health-insight/creatine-protein-benefits-women-over-40 other https://hormonehealthandweightloss.com/health-insight/hormone-balancing-foods-myth-vs-reality other https://hormonehealthandweightloss.com/health-insight/hormones-and-mental-health other https://hormonehealthandweightloss.com/health-insight/how-to-increase-female-libido-naturally-lifestyle other https://hormonehealthandweightloss.com/health-insight/how-to-reduce-gynecomastia-naturally-hormones other https://hormonehealthandweightloss.com/health-insight/how-to-stop-emotional-stress-eating-cortisol

14The bottom line

The whole picture, four ways.

Everything we found, distilled — how we’d brief a strategy meeting on this practice in thirty seconds.

Strengths
  • Established reviews
  • 4.9★ / 70 reviews
Weaknesses
  • Thin organic rankings
Opportunities
  • Convert authority into organic rankings
  • Claim more map-pack terms
Threats
  • Faster, better-linked competitor sites

15The opportunities

Where to focus next.

The moves that compound what's already working.

01

When a patient asks ChatGPT or Claude for a medical spa in Birmingham, this practice isn't named yet. AI search is the fastest-growing, least-contested channel — clean entity data, an llms.txt file and citable content are how you win it.

02

The homepage carries no rich schema markup. Adding it makes pages eligible for star ratings, FAQ drop-downs and richer local/map results — a fast, mechanical win that also helps AI engines read the site.

The verdict

The bottom line.

Hormone Health and Weight Loss of Birmingham, Alabama shows developing search authority and a developing map-pack position. The fundamentals are sound; the win is converting authority into top rankings.

Medical Advertising Agency

Want a website that wins your market?

We build and grow websites for elective-medicine practices that lead their market online. Let’s talk.

Contact us See our work info@medicaladvertising.agency

This is independent research, not our website. ElectiveIndex is a market-research tool published by Medical Advertising Agency. We are not affiliated with, endorsed by, or working for Hormone Health and Weight Loss of Birmingham, Alabama, Hormone Health and Weight Loss of Birmingham, Alabama, or any practice profiled here. Every figure is compiled from public sources (Google, the live website, and public social profiles).