Village Dermatology - Mountain Brook
dermatology · Mountain Brook, AL
Click to visit live site Contact & location
14 Office Park Cir, Mountain Brook, AL 35223
About the practice
Village Dermatology - Mountain Brook is a dermatologist practice serving Mountain Brook and the greater Birmingham metro.
Social presence
Reviews & directory listings
Key pages on the site
ElectiveIndex™ Certified Snapshot
An independent, machine-collected audit of this practice’s live web presence — captured at a single moment in time.
Compiled from public Google, web-crawl, Lighthouse & social data by ElectiveIndex, a Medical Advertising Agency property.
Overview
Village Dermatology - Mountain Brook, online — the full picture.
Village Dermatology - Mountain Brook is a dermatology practice in Mountain Brook, AL, with 196 Google reviews at 4.4★. The clearest measurable gap is mobile site speed (44/100).
For the patient
Real reviews, verified credentials, who’s actually established.
For the doctor
Where you rank, and the gaps we fix.
For the marketing team
Exactly what the leaders do to win.
01AI search visibility — what Claude recommends
Claude names this practice for 1 of the money procedure.
When a patient asks Claude (with live web search) for cosmetic surgery in Mountain Brook, it cites this practice once across our queries — best position #4. AI search is the fastest-growing patient-referral channel and the one with the least competition. These are the procedures it recommends them for:
Also winning AI search in this market
Source: ChatGPT and Claude, both with live web search — the same grounded answers patients get, not training-data guesses. Queried across the Birmingham metro on the money procedures.
Claude already cites Dr. Brook for 1 procedure — the work is to widen that lead and lock in citations before competitors catch up, while AI search is still uncontested.
Make the practice citable in AI search — llms.txt, entity schema, citable content, AI-visibility report.
Fix this02Social reach
The social profiles we found.
3 public profiles detected at audit time.
05What the site actually ranks for
2,667 ranked keywords, by search intent.
16% of this traffic is local or procedure searches — the part that books patients in Mountain Brook.
Intent tags separate total SEO footprint from local booking demand.
The full keyword map
All 2,667 keywords — yours and every competitor’s. Click to win it.
Every term, every rival, exactly where the money sits in Mountain Brook.
06What’s working
What this practice already has going for it.
- 4.4★ across 196 Google reviews
- Structured schema markup (BreadcrumbList, EntryPoint, ImageObject)
07Organic search vs. the Google map pack
Where Village Dermatology ranks — map pack vs. organic.
Village Dermatology shows in Maps but outside the 3-pack (best #11); the organic website peaks at #3. Both are winnable.
08Site speed & Core Web Vitals
Site speed is the clearest technical opportunity.
Google’s Lighthouse scores the site 0–100 and speed is a confirmed ranking factor — we fix it. On mobile the site scores 44/100 for performance — the main area to address — alongside 92/100 SEO and 100/100 best-practices.
How long until the biggest thing on screen — usually the hero image — finishes loading. Good is under 2.5s.Learn more →
How long until the very first text or image appears, so the page feels like it’s working. Good is under 1.8s.Learn more →
How much the page jumps around as it loads (the annoying shift when a button moves under your thumb). Good is under 0.1.Learn more →
How long the page is frozen and can’t respond to taps while background code runs. Good is under 200ms.Learn more →
At 44/100 on mobile and a 18.5 s largest-paint, the site is slow enough that both Google and patients feel it. Speed is a confirmed ranking factor and a direct booking-rate lever — every second of load time costs consults.
Core Web Vitals remediation — caching, image compression, lazy-loading, deferred scripts.
Fix this09Local visibility — live geo-grid
Their map pack, mapped — top-10 across 28.6% of the metro.
We ran “dermatologist” from 49 GPS points across the metro and recorded the practice’s local-pack rank at each. The result, in one picture: top-3 in 6.1% of the area and top-10 in 28.6%, strongest around 14 Office Park Cir and tapering toward the edges of the metro.
10Google Business Profile
The Google Business Profile.
The free listing behind the map pack — for a local practice, the single most valuable thing to get right.
What the listing has
The opportunity — squeeze more reach
The profile is claimed and well-rated; the reach left on the table is in the parts most practices ignore:
- Only 1 category listed — the market’s leaders run 3–5 (one primary + secondaries). Each category is another set of searches you can surface for.
- Google Posts: most practices post zero. Weekly posts are a freshness signal the 3-pack rewards — free real estate on your listing.
- Seed the Q&A: you write the questions and the answers, so a patient’s first impression is your message, not a competitor’s.
- Services & booking on the profile — let patients book without ever leaving Google.
We rebuild the profile to the standard the market leaders hit — categories, posts, Q&A, services, photos.
Dr. Brook sits behind Dr. Bruce S. Eich, MD and others in the local 3-pack — the box that takes most of the clicks and calls. The Business Profile, review volume, and citation consistency are exactly what move a practice up it.
Rebuild the Google Business Profile to the standard the market leaders hit — categories, services, posts, Q&A, photos.
Fix thisMake NAP consistent and present across the directories that feed local rankings — clean what's wrong, build what's missing.
Fix this11Under the hood — how it’s built
The technology behind the results.
The site publishes 1,007 URLs in its sitemap. The signals that tell Google what this site is.
Built on WordPress.
Entity markup present.
<title> Board-Certified Dermatolgists - Birmingham AL - Village Dermatology meta Village Dermatology offers experienced board-certified dermatologists and dermatology expe… H1×5 · H2×61 · H3× · canonical ✓ · robots ✓ What this site tells Google in code.
Schema tells Google and AI what this practice is — we make sure it says the right thing.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://villagedermatology.net/",
"url": "https://villagedermatology.net/",
"name": "Board-Certified Dermatolgists - Birmingham AL - Village Dermatology",
"isPartOf": {
"@id": "https://villagedermatology.net/#website"
},
"about": {
"@id": "https://villagedermatology.net/#organization"
},
"primaryImageOfPage": {
"@id": "https://villagedermatology.net/#primaryimage"
},
"image": {
"@id": "https://villagedermatology.net/#primaryimage"
},
"thumbnailUrl": "https://villagedermatology.net/wp-content/uploads/2024/11/Village-Logo-Orange-Tulip-Home.png",
"datePublished": "2024-08-08T21:03:03+00:00",
"dateModified": "2026-04-30T14:33:00+00:00",
"description": "Village Dermatology offers experienced board-certified dermatologists and dermatology experts dedicated to helping you achieve healthy skin.",
"breadcrumb": {
"@id": "https://villagedermatology.net/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://villagedermatology.net/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://villagedermatology.net/#primaryimage",
"url": "https://villagedermatology.net/wp-content/uploads/2
…Rich results this markup earns
Missing — each is a result feature left on the table
- AggregateRatinggold star rating shown in the blue link
- Reviewreview snippets under the result
- FAQPageexpandable FAQ drop-down in the result
- Physiciandoctor knowledge panel
- MedicalBusinessmedical-entity panel + AI grounding
Richest structured data of any practice in this market — every rich-result feature is markup-ready.
We run this technical X-ray across thousands of pages at once.
13The full sitemap
1,007 pages on the site.
Every page Google can rank — the more pages, the more ways to get found.
The master list every site hands Google so it can index every page.
One address = one page. This sitemap holds 1,007; most local practices have 15–40.
A page built to rank in one town — “Tummy Tuck in Mountain Brook.” This site has 3.
Your competitors have more pages — here’s the page count, by type.
14The bottom line
The whole picture, four ways.
Everything we found, distilled — how we’d brief a strategy meeting on this practice in thirty seconds.
- Established reviews
- 4.4★ / 196 reviews
- Mobile performance 44/100
- Lift front-end performance
- Convert authority into organic rankings
- Claim more map-pack terms
- Faster, better-linked competitor sites
15The opportunities
Where to focus next.
The moves that compound what's already working.
Local-pack reach is thin — top-10 across only 28.6% of the metro, averaging #6.7. Profile completeness, categories, review velocity and citation consistency are exactly what move a practice up the 3-pack.
Mobile performance is 44/100 — usually the hero image plus render-blocking assets. A focused fix raises it without a rebuild, and speed feeds both Google rankings and booking conversions.
★The verdict
The bottom line.
Village Dermatology - Mountain Brook shows developing search authority and a developing map-pack position. The clearest opportunity is mobile performance (44/100).
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This is independent research, not our website. ElectiveIndex is a market-research tool published by Medical Advertising Agency. We are not affiliated with, endorsed by, or working for Village Dermatology - Mountain Brook, Village Dermatology - Mountain Brook, or any practice profiled here. Every figure is compiled from public sources (Google, the live website, and public social profiles).
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