Skin Wellness Dermatology
dermatology · Birmingham, AL
Click to visit live site Contact & location
3415 Independence Dr Ste 200, Birmingham, AL 35209
About the practice
Skin Wellness Dermatology is a dermatologist practice serving Birmingham and the greater Birmingham metro.
Social presence
Reviews & directory listings
Key pages on the site
ElectiveIndex™ Certified Snapshot
An independent, machine-collected audit of this practice’s live web presence — captured at a single moment in time.
Compiled from public Google, web-crawl, Lighthouse & social data by ElectiveIndex, a Medical Advertising Agency property.
Overview
Skin Wellness Dermatology, online — the full picture.
Skin Wellness Dermatology is a dermatology practice in Birmingham, AL, with 1570 Google reviews at 4.8★. The site is technically sound.
For the patient
Real reviews, verified credentials, who’s actually established.
For the doctor
Where you rank, and the gaps we fix.
For the marketing team
Exactly what the leaders do to win.
01AI search visibility — what ChatGPT and Claude recommend
ChatGPT and Claude name this practice for 2 of the money procedures.
When a patient asks ChatGPT and Claude (with live web search) for cosmetic surgery in Birmingham, they cite this practice 3 times across our queries — best position #3. AI search is the fastest-growing patient-referral channel and the one with the least competition. These are the procedures it recommends them for:
Also winning AI search in this market
Source: ChatGPT and Claude, both with live web search — the same grounded answers patients get, not training-data guesses. Queried across the Birmingham metro on the money procedures.
ChatGPT and Claude already cite Skin Wellness Dermatology for 2 procedures — the work is to widen that lead and lock in citations before competitors catch up, while AI search is still uncontested.
Make the practice citable in AI search — llms.txt, entity schema, citable content, AI-visibility report.
Fix this02Social reach
The social profiles we found.
3 public profiles detected at audit time.
03Paid advertising — Google & Meta
Skin Wellness Dermatology is running 10 Google ads.
This is how you tell if a practice is running paid ads. Google publishes an exact ad count per website — a hard signal that they’re paying to show up. Facebook & Instagram don’t, so for Meta we can only search the public Ad Library — a lead to check, not proof. They may run none; they may run plenty. The real creatives are below.
Practices running Google ads in Birmingham (Ads Transparency Center)
Google counts are exact by domain; the Meta link is a live keyword search, not a verified figure.
05What the site actually ranks for
8,638 ranked keywords, by search intent.
8% of this traffic is local or procedure searches — the part that books patients in Birmingham.
Intent tags separate total SEO footprint from local booking demand.
The full keyword map
All 8,638 keywords — yours and every competitor’s. Click to win it.
Every term, every rival, exactly where the money sits in Birmingham.
06What’s working
What this practice already has going for it.
- 4.8★ across 1570 Google reviews
- Structured schema markup (BreadcrumbList, City, ContactPoint)
07Organic search vs. the Google map pack
Where Skin Wellness Dermatology ranks — map pack vs. organic.
Skin Wellness Dermatology shows in Maps but outside the 3-pack (best #6); the organic website barely ranks. Both are winnable.
08Site speed & Core Web Vitals
Site speed is reasonable, with clear room to improve.
Google’s Lighthouse scores the site 0–100 and speed is a confirmed ranking factor — we fix it. On mobile the site scores 75/100 for performance — the main area to address — alongside 92/100 SEO and 54/100 best-practices.
How long until the biggest thing on screen — usually the hero image — finishes loading. Good is under 2.5s.Learn more →
How long until the very first text or image appears, so the page feels like it’s working. Good is under 1.8s.Learn more →
How much the page jumps around as it loads (the annoying shift when a button moves under your thumb). Good is under 0.1.Learn more →
How long the page is frozen and can’t respond to taps while background code runs. Good is under 200ms.Learn more →
09Local visibility — live geo-grid
Their map pack, mapped — top-10 across 28.6% of the metro.
We ran “dermatologist” from 49 GPS points across the metro and recorded the practice’s local-pack rank at each. The result, in one picture: top-3 in 2% of the area and top-10 in 28.6%, strongest around 3415 Independence Dr Ste 200 and tapering toward the edges of the metro.
10Google Business Profile
The Google Business Profile.
The free listing behind the map pack — for a local practice, the single most valuable thing to get right.
What the listing has
The opportunity — squeeze more reach
The profile is claimed and well-rated; the reach left on the table is in the parts most practices ignore:
- Only 1 category listed — the market’s leaders run 3–5 (one primary + secondaries). Each category is another set of searches you can surface for.
- Google Posts: most practices post zero. Weekly posts are a freshness signal the 3-pack rewards — free real estate on your listing.
- Seed the Q&A: you write the questions and the answers, so a patient’s first impression is your message, not a competitor’s.
- Services & booking on the profile — let patients book without ever leaving Google.
We rebuild the profile to the standard the market leaders hit — categories, posts, Q&A, services, photos.
Skin Wellness Dermatology sits behind Dr. Bruce S. Eich, MD and others in the local 3-pack — the box that takes most of the clicks and calls. The Business Profile, review volume, and citation consistency are exactly what move a practice up it.
Rebuild the Google Business Profile to the standard the market leaders hit — categories, services, posts, Q&A, photos.
Fix thisMake NAP consistent and present across the directories that feed local rankings — clean what's wrong, build what's missing.
Fix this11Under the hood — how it’s built
The technology behind the results.
The site publishes 577 URLs in its sitemap. The signals that tell Google what this site is.
Built on WordPress.
Entity markup present.
<title> Dermatologist in Birmingham, Homewood, Greystone, AL | Skin Wellness meta Skin Wellness Dermatology is a dermatologist center specializing in cutting-edge skincare … H1×1 · H2×4 · H3× · canonical ✓ · robots ✓ What this site tells Google in code.
Schema tells Google and AI what this practice is — we make sure it says the right thing.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://skinwellness.com/",
"url": "https://skinwellness.com/",
"name": "Dermatologist in Birmingham, Homewood, Greystone, AL | Skin Wellness",
"isPartOf": {
"@id": "https://skinwellness.com/#website"
},
"about": {
"@id": "https://skinwellness.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://skinwellness.com/#primaryimage"
},
"image": {
"@id": "https://skinwellness.com/#primaryimage"
},
"thumbnailUrl": "https://skinwellness.com/app/uploads/2026/05/skin-wellness-q1-23-scaled-1.jpg",
"datePublished": "2019-10-02T14:35:10+00:00",
"dateModified": "2026-05-14T21:55:31+00:00",
"description": "Skin Wellness Dermatology is a dermatologist center specializing in cutting-edge skincare services. To request an appointment, complete our online form.",
"breadcrumb": {
"@id": "https://skinwellness.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://skinwellness.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://skinwellness.com/#primaryimage",
"url": "https://skinwellness.com/app/uploads/2026/05/skin-wellness-q1-23-scaled-1.jpg",
"contentUrl": "https:
…Rich results this markup earns
Missing — each is a result feature left on the table
- AggregateRatinggold star rating shown in the blue link
- Reviewreview snippets under the result
- FAQPageexpandable FAQ drop-down in the result
- Physiciandoctor knowledge panel
- MedicalBusinessmedical-entity panel + AI grounding
Richest structured data of any practice in this market — every rich-result feature is markup-ready.
We run this technical X-ray across thousands of pages at once.
13The full sitemap
577 pages on the site.
Every page Google can rank — the more pages, the more ways to get found.
The master list every site hands Google so it can index every page.
One address = one page. This sitemap holds 577; most local practices have 15–40.
A page built to rank in one town — “Tummy Tuck in Mountain Brook.” This site has 1.
Your competitors have more pages — here’s the page count, by type.
14The bottom line
The whole picture, four ways.
Everything we found, distilled — how we’d brief a strategy meeting on this practice in thirty seconds.
- Established reviews
- 4.8★ / 1570 reviews
- Thin organic rankings
- Convert authority into organic rankings
- Claim more map-pack terms
- Faster, better-linked competitor sites
15The opportunities
Where to focus next.
The moves that compound what's already working.
Local-pack reach is thin — top-10 across only 28.6% of the metro, averaging #6.7. Profile completeness, categories, review velocity and citation consistency are exactly what move a practice up the 3-pack.
★The verdict
The bottom line.
Skin Wellness Dermatology shows developing search authority and a developing map-pack position. The fundamentals are sound; the win is converting authority into top rankings.
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This is independent research, not our website. ElectiveIndex is a market-research tool published by Medical Advertising Agency. We are not affiliated with, endorsed by, or working for Skin Wellness Dermatology, Skin Wellness Dermatology, or any practice profiled here. Every figure is compiled from public sources (Google, the live website, and public social profiles).
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