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Practice dossier · Plastic surgeon · Birmingham, AL

Azia Medical Spa

plastic surgeon · Birmingham, AL

★ 4.8 · 154 reviews
aziamedispa.com
Azia Medical Spa — Azia Medical Spa website homepage (Birmingham, AL) Click to visit live site
WordPress · Divi — live capture

Contact & location

153 Narrows Pkwy 201 2nd Floor, Birmingham, AL 35242

+1205-980-7772

Google Business Profile

About the practice

Azia Medical Spa is a plastic surgeon practice serving Birmingham and the greater Birmingham metro.

Social presence

EI

ElectiveIndex™ Certified Snapshot

An independent, machine-collected audit of this practice’s live web presence — captured at a single moment in time.

Data collectedJune 29, 2026
Snapshot time2:30 PM ET
Certificate IDEI-AMS-20260629

Compiled from public Google, web-crawl, Lighthouse & social data by ElectiveIndex, a Medical Advertising Agency property.

Overview

Azia Medical Spa, online — the full picture.

Azia Medical Spa is a plastic-surgery practice in Birmingham, AL, with 154 Google reviews at 4.8★. The site is technically sound.

For the patient

Real reviews, verified credentials, who’s actually established.

For the doctor

Where you rank, and the gaps we fix.

For the marketing team

Exactly what the leaders do to win.

Jump to any section

01AI search visibility — what ChatGPT and Claude recommend

ChatGPT and Claude name this practice for 2 of the money procedures.

When a patient asks ChatGPT and Claude (with live web search) for cosmetic surgery in Birmingham, they cite this practice 4 times across our queries — best position #1. AI search is the fastest-growing patient-referral channel and the one with the least competition. These are the procedures it recommends them for:

med spamedical spa

Source: ChatGPT and Claude, both with live web search — the same grounded answers patients get, not training-data guesses. Queried across the Birmingham metro on the money procedures.

The FixAI visibility

ChatGPT and Claude already cite Azia Medical Spa for 2 procedures — the work is to widen that lead and lock in citations before competitors catch up, while AI search is still uncontested.

What we’d do about it
AI Visibility (GEO)$850one-time

Make the practice citable in AI search — llms.txt, entity schema, citable content, AI-visibility report.

Fix this

02Social reach

The social profiles we found.

2 public profiles detected at audit time.

05What the site actually ranks for

213 ranked keywords, by search intent.

53% of this traffic is local or procedure searches — the part that books patients in Birmingham.

The largest non-local keyword by estimated traffic is “medical spa” — 135,000 searches/mo, ranked #27, tagged generic.
KeywordSearches/moPosIntent
birmingham al spas2,400#56Local intent
birmingham spas alabama2,400#56Local intent
birmingham alabama spa2,400#60Local intent
spa in birmingham1,000#31Local intent
facials in birmingham390#26Local intent
facial birmingham390#36Local intent
birmingham al laser hair removal320#18Local intent
massage therapist birmingham320#18Local intent
laser hair removal birmingham al320#19Local intent
massage therapists birmingham al320#19Local intent
birmingham al massage therapy320#23Local intent
best spa in birmingham al320#23Local intent
best spas in birmingham al320#22Local intent
med spa birmingham al260#7Local intent

Intent tags separate total SEO footprint from local booking demand.

The full keyword map

All 213 keywords — yours and every competitor’s. Click to win it.

Every term, every rival, exactly where the money sits in Birmingham.

855-905-0969Get the full keyword reportFree walkthrough · no obligation

06What’s working

What this practice already has going for it.

4.8★Google rating · 154 reviews
37pages in the sitemap
18.4%metro top-10 in the map pack
  • 4.8★ across 154 Google reviews
  • Structured schema markup (BreadcrumbList, ContactPoint, EntryPoint)

07Organic search vs. the Google map pack

Where Azia Medical Spa ranks — map pack vs. organic.

Azia Medical Spa shows in Maps but outside the 3-pack (best #17); the organic website barely ranks. Both are winnable.

Organic web results — the website links below it

09Local visibility — live geo-grid

Their map pack, mapped — top-10 across 18.4% of the metro.

We ran “plastic surgeon” from 49 GPS points across the metro and recorded the practice’s local-pack rank at each. The result, in one picture: top-3 in 8.2% of the area and top-10 in 18.4%, strongest around 153 Narrows Pkwy 201 2nd Floor and tapering toward the edges of the metro.

#12–34–56–1011–20not ranked
8.2%of area in the top 3
18.4%of area in the top 10
#7.9average rank where shown

10Google Business Profile

The Google Business Profile.

The free listing behind the map pack — for a local practice, the single most valuable thing to get right.

What the listing has

154reviews
4.8★rating
photos
1categories
claimed & verified
Plastic surgeon

The opportunity — squeeze more reach

The profile is claimed and well-rated; the reach left on the table is in the parts most practices ignore:

  • Only 1 category listed — the market’s leaders run 3–5 (one primary + secondaries). Each category is another set of searches you can surface for.
  • Google Posts: most practices post zero. Weekly posts are a freshness signal the 3-pack rewards — free real estate on your listing.
  • Seed the Q&A: you write the questions and the answers, so a patient’s first impression is your message, not a competitor’s.
  • Services & booking on the profile — let patients book without ever leaving Google.

We rebuild the profile to the standard the market leaders hit — categories, posts, Q&A, services, photos.

The FixThe map pack

Azia Medical Spa sits behind Dr. Bruce S. Eich, MD and others in the local 3-pack — the box that takes most of the clicks and calls. The Business Profile, review volume, and citation consistency are exactly what move a practice up it.

What we’d do about it
GBP Rescue$750one-time

Rebuild the Google Business Profile to the standard the market leaders hit — categories, services, posts, Q&A, photos.

Fix this
Citation Cleanup$600one-time

Make NAP consistent and present across the directories that feed local rankings — clean what's wrong, build what's missing.

Fix this

11Under the hood — how it’s built

The technology behind the results.

The site publishes 37 URLs in its sitemap. The signals that tell Google what this site is.

Framework
WordPress Divi

Built on WordPress.

Structured data (schema)
BreadcrumbListContactPointEntryPointGeoCoordinatesImageObjectListItemMedicalClinicOpeningHoursSpecificationOrganizationPostalAddressReadActionSearchAction

Entity markup present.

Homepage signals <title> Best Medi Spa in Birmingham, AL | Med Spa | Azia Medical Spa meta Look &amp; feel your best with the latest advancements in cosmetic treatments at Azia Medi… H1×1 · H2×5 · H3× · canonical ✓ · robots ✓
Schema analysis

What this site tells Google in code.

Schema tells Google and AI what this practice is — we make sure it says the right thing.

aziamedispa.com · JSON-LD · 4 blocks
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://aziamedispa.com/#organization",
      "name": "Azia Medical Spa",
      "url": "https://aziamedispa.com/",
      "sameAs": [],
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://aziamedispa.com/#/schema/logo/image/",
        "url": "https://aziamedispa.com/wp-content/uploads/2021/06/Azia_Logo_Color.png",
        "contentUrl": "https://aziamedispa.com/wp-content/uploads/2021/06/Azia_Logo_Color.png",
        "width": 357,
        "height": 215,
        "caption": "Azia Medical Spa"
      },
      "image": {
        "@id": "https://aziamedispa.com/#/schema/logo/image/"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://aziamedispa.com/#website",
      "url": "https://aziamedispa.com/",
      "name": "Azia Medical Spa",
      "description": "Feel Beautiful Everyday...",
      "publisher": {
        "@id": "https://aziamedispa.com/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://aziamedispa.com/?s={search_term_string}"
          },
          "query-input": "required name=search_term_string"
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "WebPage",
      "@id": "https://aziamedispa.com/",
      "url": "https://aziamedispa.com/",
      "nam
  …

Rich results this markup earns

BreadcrumbListMedicalClinicOrganization

Missing — each is a result feature left on the table

  • AggregateRatinggold star rating shown in the blue link
  • Reviewreview snippets under the result
  • FAQPageexpandable FAQ drop-down in the result
  • Physiciandoctor knowledge panel
  • MedicalBusinessmedical-entity panel + AI grounding

Richest structured data of any practice in this market — every rich-result feature is markup-ready.

We run this technical X-ray across thousands of pages at once.

13The full sitemap

37 pages on the site.

Every page Google can rank — the more pages, the more ways to get found.

Sitemap

The master list every site hands Google so it can index every page.

URL

One address = one page. This sitemap holds 37; most local practices have 15–40.

Location landing page

A page built to rank in one town — “Tummy Tuck in Mountain Brook.”

Your competitors have more pages — here’s the page count, by type.

procedure pages
18
blog posts
12
other pages
5
about & info
1
contact
1
First 50 of 37 URLsscroll ↓
procedures https://aziamedispa.com/blog/botox-and-fillers-azia-med-spa-birmingham-al/ blog https://aziamedispa.com/blog/cutting-edge-advancements-improving-the-cosmetic-industry-today/ blog https://aziamedispa.com/blog/give-the-gift-of-relaxation-azia-medspa-holiday-gifts/ blog https://aziamedispa.com/blog/experience-the-azia-difference-best-in-birmingham/ blog https://aziamedispa.com/blog/a-guide-on-how-to-discuss-hormone-replacement-therapy-for-men/ blog https://aziamedispa.com/blog/laser-hair-removal-smooth-skin-all-summer-long/ blog https://aziamedispa.com/blog/hydrafacial-faqs-what-it-is-how-it-works-and-why-its-popular/ blog https://aziamedispa.com/blog/spring-cleaning-starts-with-stretch-marks/ blog https://aziamedispa.com/blog/new-year-new-start-laser-tattoo-removal-101/ blog https://aziamedispa.com/blog/spray-tanning-101/ procedures https://aziamedispa.com/blog/facial-treatments-at-azia-med-spa/ other https://aziamedispa.com/ other https://aziamedispa.com/privacy-policy/ other https://aziamedispa.com/thank-you/ procedures https://aziamedispa.com/services/massage-therapy/ about https://aziamedispa.com/about-us/ blog https://aziamedispa.com/blog/ contact https://aziamedispa.com/contact-us/ procedures https://aziamedispa.com/services/facials-skincare/ procedures https://aziamedispa.com/services/injectables/ procedures https://aziamedispa.com/services/injectables/botox/ procedures https://aziamedispa.com/services/injectables/dermal-fillers/ procedures https://aziamedispa.com/services/laser-services/ procedures https://aziamedispa.com/services/laser-services/facial-rejuvenation/ procedures https://aziamedispa.com/services/injectables/rf-microneedling/ procedures https://aziamedispa.com/services/laser-services/laser-hair-removal/ procedures https://aziamedispa.com/services/laser-services/laser-tattoo-removal/ procedures https://aziamedispa.com/services/laser-services/vascular-reduction/ procedures https://aziamedispa.com/services/facials-skincare/facials-chemical-peels/ procedures https://aziamedispa.com/services/facials-skincare/spray-tan-sauna/ procedures https://aziamedispa.com/services/hydrafacials/ procedures https://aziamedispa.com/services/ procedures https://aziamedispa.com/services/hormone-replacement-therapy/ other https://aziamedispa.com/pricing/ other https://aziamedispa.com/payment-plans/ blog https://aziamedispa.com/blog/category/blog/ blog https://aziamedispa.com/blog/category/uncategorized/

14The bottom line

The whole picture, four ways.

Everything we found, distilled — how we’d brief a strategy meeting on this practice in thirty seconds.

Strengths
  • Established reviews
  • 4.8★ / 154 reviews
Weaknesses
  • Thin organic rankings
Opportunities
  • Convert authority into organic rankings
  • Claim more map-pack terms
Threats
  • Faster, better-linked competitor sites

15The opportunities

Where to focus next.

The moves that compound what's already working.

01

Local-pack reach is thin — top-10 across only 18.4% of the metro, averaging #7.9. Profile completeness, categories, review velocity and citation consistency are exactly what move a practice up the 3-pack.

The verdict

The bottom line.

Azia Medical Spa shows developing search authority and a developing map-pack position. The fundamentals are sound; the win is converting authority into top rankings.

Medical Advertising Agency

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This is independent research, not our website. ElectiveIndex is a market-research tool published by Medical Advertising Agency. We are not affiliated with, endorsed by, or working for Azia Medical Spa, Azia Medical Spa, or any practice profiled here. Every figure is compiled from public sources (Google, the live website, and public social profiles).